30 May Will Yahoo Ruin Tumblr?
It was about two weeks ago now, Yahoo announced a $1.1 billion deal to take control of microblogging meets social networking site Tumblr. The deal was met with great skepticism from Tumblr users as to whether or not old-school Yahoo would even know where to start with such a new-age platform, despite the fact that Yahoo CEO Marissa Mayer promised the public “not to screw it up.”
And, I’m not at all surprised. She also promised analysts that they will be “monetizing” the platform. So, Tumblrs, get ready to be annoyed just like Facebook users were when ads started appearing. The truth is, once the ads start rolling out, things just simply won’t be the same. This announcement came seconds after they noted that Yahoo and Tumblr would remain separate businesses, each run by their existing CEOs. But, I find it hard to believe that Tumblr CEO David Karp will be giving a ton of push back on new monetization efforts from Yahoo now that they’ve stuffed his pockets full of dough.
Personally, I’m not a huge Tumblr user, but I have surfed the platform and checked out some of the content posted there. Lets just say there is a wide variety of content, more than 100 million blogs hosted here, and it’s not all PG. It will be interesting to see what kind of advertisers are attracted to post their ads here when the time comes, and it will be even more interesting to see how quickly Tumblr users leave to find a new platform to escape those ads.
As for the other major question being tossed around with regard to the acquisition, “Will Tumblr make Yahoo cool again?” my favorite response came from Techland Blogger Doug Aarnoth. According to him, “The answer is no. An easy way to remember this is like so: if a tech company turns a healthy profit and/or has public shareholders, it can never be cool. Cool tech companies make little or no money and then get bought by uncool tech companies. This is what just happened to Tumblr. Yahoo buying Tumblr merely makes Tumblr uncool — not the other way around.”