Troop ID Launches for Veterans Day: Connects Military Community to Brands Online

19 Nov Troop ID Launches for Veterans Day: Connects Military Community to Brands Online

As the spouse of a veteran, I have always felt that the Veteran’s Day holiday is an important time to pay tribute to those who have served our country.  Perhaps I’m a bit biased, since I understand the trials and tribulations associated with those who dedicate their time and effort to assuring our freedom and safety, but also the difficulties experienced by members of their families who are left behind to hold down the home front.

I also have a great appreciation for organizations that provide services to our troops, vets and their families, and that is why this year’s Veteran’s Day was so great.  This year, I had the privilege of being part of the SpeakerBox team that helped launch Troop ID


Many of you may be familiar with TroopSwap, the online e-commerce discount site for service members and veterans. Recently, Blake Hall and Matt Thompson (who happen to be retired Army Rangers) have launched a new technology for authenticating veteran and active duty military identities so that they can receive online discounts from vendors

that already provide those discounts in their brick-and-mortar facilities.  Several large brands, including Under Armour (NYSE: UA), are launching merchant partnerships with Troop ID in conjunction with the announcement. Troop ID verification can be found on UA’s desktop site first, then will expanding to mobile site in the coming weeks. Startup America has also endorsed Troop ID as a best practice for its regions as a means to gate identity for veteran-centric events.

I can attest that this is a much-appreciated technology, especially now that so much of modern commerce takes place online.  And, now, soldiers can actually take advantage of these discounts while deployed overseas, as well.  In the official release, Troop ID Co-Founder and Chief Executive Officer Blake Hall described the verification widget as the means to ultimately bridge the long-standing civilian/military divide: “Without a way to verify military credentials, brands are unable to deliver discounts to service members and veterans online. Troop ID solves that problem. On the surface, it looks like we are allowing brands to give service members discounts online, but what we are really doing is letting service members and veterans know that Americans care.”

So if you’ll pardon a little bit of chest thumping, we were quite enthusiastic to share the success to date for the launch, which officially took place on Tuesday, November 13.   Several local DC media along with national retail publications wrote about the news, which can be found here:  Washington Post, Washington Business Journal, InTheCapital, Tech Cocktail. Tech Bisnow, Daily Deal, Internet Retailer, PotomacTech Wire and USMC Life.

And, if you know any active-duty military or veterans, be sure to let them know about this new offering so they can take advantage of it this holiday season!

Kate Nesbitt
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