Today Show Launches Orange Room Digital Space

15 Sep Today Show Launches Orange Room Digital Space

When it comes to the “Today” show vs. Good Morning America vs. everyone else morning news battle, I have always been a “Today” show fan. I grew up watching Katie Couric with my mom and have just stuck with it ever since. I like to believe it was my viewership that helped the “Today” show keep their dominating 16-year rating streak going. But alas, all good things must come to an end and in April of 2012, GMA took the lead in viewers, breaking the streak and steadily taking over that number one spot.

In an effort to win back ratings, the “Today” show will be debuting a completely redesigned Studio 1A. The redesigned studio will have a more welcoming and warm feel, with a new sunrise logo and will also feature a new Orange Room digital space to be hosted by Carson Daly. The redesigned studio and Orange Room are not the only changes however, as the show will also attempt to reestablish a human connection with the viewers and find that balance between hard news and human-interest stories.

The new Orange Room is likely to be the change the viewers take note of the most. Designed as an interactive space for the show and its audience, the digital studio will allow the show’s host to tell and share engaging, illustrative stories using state-of-the-art technology video systems. Essentially, it will be a social media hub, which will include analysis of real-time social data and reactions from around the web.

Carson will have viewers weigh in and influence show segments and the space will provide them access to the “Today” family like never before. He will read messages live from Twitter and Facebook as well as conduct online video chats with viewers. Producers are also hoping that celebrities and guests on the show will also participate in the video chats after their segments.

Since these days more people reach for their smart phone first thing in the morning than their TV remote, it will be interesting to see what kind of feedback the show receives from viewers and how many viewers actually do choose to interact. Luckily we won’t have to wait long to find out as the new Orange Room and Carson Daly will make their debut on the show on Monday, September 16.

Kathryn Kaplan
kkaplan@speakerboxpr.com
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