To Reddit or Not To Reddit?

24 Sep To Reddit or Not To Reddit?

Lately there has been a lot of talk about Reddit – what is it, how does it work, should I use it for PR? For many people, the first time they heard about Reddit was at the end of August when President Obama held an AMA (Ask Me Anything) on the site. For others, like my husband, Reddit is something they spend time on everyday.

For those of you scratching your head and wondering what exactly Reddit is, who uses it and how (or if) you should be using it, I’ll try to explain below.

At its core, Reddit is a social news website. Registered users (who can be anyone, just sign up) post links to news stories, articles, images and anything else that strikes their fancy. Those links are posted to subreddits, (there are67,000 of them!) — sub pages broken down by category (think of the different sections of a newspaper) and then voted up or down by the users. The most popular links make it to the front page.  In addition to links, users can also vote comments up or down. To be clear, the voting process is how both comments and links get ranked. Worthwhile posts and comments often move to the top while the least worthwhile posts and comments fall to the bottom.

Ok, but who uses Reddit? According to the Daily Dot, Reddit sees more than 35 million unique visitors and about 3 billion page views every month. In fact, every day the busiest subreddit  (r/funny) gets an average of 600,000 unique visitors and 6.5 million page views. This obsessive group of people typically looks like this:

  • Median Reddit user is 25-34 years old
  • Has some college education
  • Is in the lowest income bracket ($0-24,999)
  • 84% of Reddit users are men and they’re probably Canadian

So, knowing what we now know, how should you be using Reddit? In my opinion, when it comes to Reddit, I’d recommend using it to monitor what, if anything, Redditors are saying. However, beyond that, I personally don’t see much value in engaging. Redditors aren’t looking for PR and marketing information and because of the nature of the site, I’d expect to be called out in the comments if you only engage with Reddit to push your company/product. Also, looking at the demographic stats above, most likely Reddit is not where your desired audience lives online.

However, if you’re still unsure, or just want more information, here are a few links to articles I found useful when learning about Reddit:

–Jennifer Edgerly

Jennifer Edgerly
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