The White House is on Snapchat

15 Jan The White House is on Snapchat

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As I’m sure you’ve heard, President Obama gave his final State of the Union address this week. There’s a lot we could talk about from the President’s optimistic speech about the state and future of our country, but as we’re a tech PR blog with absolutely zero political science qualifications, we’re not getting into any of that.

Instead, lets talk about Snapchat.

I know what you’re thinking – wow that went from substantive to fluffy really quickly. Well, hear me out.

From his first presidential campaign to his speech on Tuesday, this president has boasted an incredibly progressive technological agenda and a campaign to “meet the people where they are.” Since he was inaugurated the White House media team has created accounts on Twitter, Facebook, Instagram, and Vine in an effort to engage a younger demographic that had previously been less in tune with politics.

On Monday, the White House joined more than 100 million daily active users on Snapchat.

In addition to validating the platform’s growing presence in the social media world, using SnapChat allowed the White House to tap in to a demographic that had previously been less in tune with the political scene. During the State of the Union, the White House media team posted about 25 video clips of the speech that showed up the same way Snapchats from friends and family appear.

I have to admit that I was skeptical when brands and celebrities started jumping on the Snapchat band-wagon as a means of broadcasting themselves, products, and messages. Like the introduction of Instagram ads, I believed that kind of content would really alter the integrity and purpose of the app.

Now, however, I’ll admit that I think this was a really smart move on the part of the White House. By making politics easily accessible and broadcasting the State of the Union to an audience who probably would have been watching Keeping Up with the Kardashians, the White House is helping engage and inform the next generation. Offering followers a faux sense of “behind the scenes” involvement for the State of the Union address was a great way to capture the attention of a demographic who may not even be able to vote yet.

Are you following The White House on Snapchat? Do you think this is a good outlet for politics? Let us know in the comments!



Sally McHugh
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