Today, Disney is hosting a live YouTube event to celebrate the release of a new line of Star Wars merchandise tied into the upcoming release of The Force Awakens. They’ve gathered Internet celebrities from around the world and will showcase them unboxing hundreds of toys,...
Hello, November! I’m back again with another beginner’s guide to social media and this month I’ll be breaking down YouTube. As Kate pointed out in her post, video has become an integral part of PR strategy, and YouTube is obviously a big player. Now, on with...
It’s funny – because it’s shockingly accurate. Last week, a video created by Tripp and Tyler acted out just how a conference call would go should it be acted out in real life. The result? A hilarious interpretation of a situation we are all far...
Social media is so competitive it’s nearly cutthroat. But what happens when a company tries to circumvent the viral, grassroots spirit of social media by paying for promotion over social channels? Ask the folks at Microsoft, who are embroiled in a genuine social media scandal...
If you have not seen WestJet’s Christmas Miracle video yet – you are missing out (and should go to watch it here now). In the video, WestJet set up a virtual Santa at check-in for two November 21 flights, asking 250 passengers what they would...
As my inaugural blog post, I wanted to discuss one of my favorite topics – social media marketing. I was in college when MySpace and Facebook were founded, back when only certain colleges were allowed Facebook accounts, and I had just graduated when Twitter was...
In recent months, YouTube has made a series of interesting enhancements that will help both experienced and novice video content creators. Yesterday, YouTube announced embeddable subscribe buttons. Now fans of a company’s videos can easily subscribe to its YouTube channel from the company’s Website. (Previously, this...
Shivering? Feeling an urge to don insane outfits and flail around with impunity? Sounds like you have a bad case of the HARLEM SHAKES. The Harlem Shake videos infesting YouTube right now have little to do with the Harlem Shake, an 80s dance that’s…well, actually a...
In the trenches of the smartphone wars, it appears that Samsung is not frightened by the iPhone 5. In fact, the company is using the oversaturation of Apple fanboys to take aim at the new device, especially with its “The next big thing is already...