TMA Tag

21 Sep Making the Most of Analyst Engagements

Good analyst coverage is a must for technology companies. But engaging with analysts to properly position and communicate your offering’s unique benefits presents real strategic, logistic, and monetary challenges. Plus, once you have connected, how do you know that the analyst has interpreted what you...

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15 Feb What the Board Expects from the CMO

As the average tenure of a CMO continues to decline, it’s critical that CMOs strive to meet the expectations of their board and provide insight into both the health of the company and the voice of the customer. But have you ever wondered exactly what...

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28 Nov The Case for Marketing First

Imagine a company, just starting out, and with a really cool product idea. After hiring the right engineering staff to bring the product to fruition, and hiring the necessary executive-level leadership, the CEO decides to move forward building out his marketing staff, with sales to...

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22 Jun Social Success in a B2B World

Social media - two little words that carry so much weight and seem to be talked about nonstop. It seems like everyone feels their brand should be engaging on social media but setting up an appropriate strategy can be confusing and overwhelming. Thankfully there are...

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28 Feb Join us for the Next TMA Event

We’re excited to share that the first TMA event of 2017 is rapidly approaching and this time TMA is teaming up with Constellation Research for our spring event  – a session led by tech marketing and sales operations executive Cindy Zhou. A former SVP of global...

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15 Jul Next TMA Event: The Go-To-Market Pyramid

Calling all marketing executives for our next TMA event of the summer. Former CMO and COO Michele Perry will headline the interactive breakfast session entitled, “Analyzing the Go-to-Market Pyramid.” Developing a solid go-to-market strategy can be challenging for even the most experienced marketers. Calling on her...

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24 Sep Join Us at TMA’s “Hear From Your Peers” Breakfast and Learn the Secret To Better Understanding Your Customers

It's Fall, time for another "Hear From Your Peers" event hosted by The Marketing Alliance (TMA). TMA is comprised of top-level marketers, who come together to exchange ideas, build relationships and gain (or re-gain) inspiration. Hear From Your Peers: How to Discover Your Customers' Elevator Rant will...

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08 May The State of Advertising and Marketing

Our own Elizabeth Shea participated on a panel this afternoon titled “The State of Advertising and Marketing.” The industry experts covered a wide range of topics from the evolving C-Suite to finding talent to managing expectations. The panelists included: Greg Kihlström, Founder & CEO, Carousel30 and...

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27 Mar TMA Event Recap: Marketing for an Acquisition

L--R: Brian Reed, Good Technology; Elizabeth Shea, SpeakerBox Communications; Derek Johnston, Corning MobileAccess The Marketing Alliance (TMA) held its second event of the year on March 20 with featured panelists Brian Reed(BoxTone, now Good Technology) and Derek Johnston (MobileAccess, now Corning MobileAccess ). The Hear From...

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