Thought Leadership Tag

25 Oct Show & Tell: How to Create Convincing Content

If you write for any part of your living, you’re familiar with the adage, ‘show don’t tell.’ Writing that ‘shows’ you something rather than explicitly telling you, allows a reader to experience a topic (not like this sentence). Language that ‘shows’ leads a reader through...

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26 Jul Establishing Metrics that Matter

A few weeks ago, I was compiling a progress report for a client that covered the entire first half of 2018. For this particular client, we were in charge of media relations, analyst relations and building their social media presence. If you’re outside the PR...

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15 Dec Thought Leadership Requires a Bold Stance

Every year, thousands of companies approach a PR agency saying something along the lines of “we want to be a thought leader.” And, most agencies will promise to make you or your company known as a thought leader. While good agencies certainly will help raise...

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15 Sep Mastering the Press Release Quote

As I discussed in an earlier post about being a better media resource, almost 90% of journalists have referenced, viewed or sourced information from a press release in the past week.  Reporters are skimming press releases to find breaking news, supporting facts and quotable sources...

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13 Jun How to Make an Enterprise IT Keynote “Sexy”

Currently, I am embedded with Red Hat’s communications team, helping support the company’s annual user and partner conference: Red Hat Summit.  Beyond being the absolute leader in the open source world, Red Hat also runs an incredibly effective program when it comes to interacting with...

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