Social Media Strategy Tag

15 Mar Measuring the Success of Your Paid Campaigns

In my last blog post, I discussed the value of using paid social media campaigns to further extend your company’s messages beyond traditional media relations or organic social engagement. This month, let’s focus on how to best measure and optimize those campaigns. As previously stated...

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25 Oct 3 Tools for the Busy PR Professional

Public relations is a fast-paced industry. It demands a high-level of agility and efficiency from its professionals - who are more often than not - also on the move. As a result, we’ve learned to maximize our efficiency by utilizing a variety of PR tools...

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22 Jun Social Success in a B2B World

Social media - two little words that carry so much weight and seem to be talked about nonstop. It seems like everyone feels their brand should be engaging on social media but setting up an appropriate strategy can be confusing and overwhelming. Thankfully there are...

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10 May Marketers Talk Metrics, Analytics and ROI

The last panel I attended at the Mid-Atlantic Marketing Summit, on Metrics, Analytics and ROI, proved to be one of the most interesting and thought-provoking sessions of the day. Panelists Sam Ruchlewicz, Warschawski; Robyn Showers, Tracx; and Derek Weeks, Sonatype each shared 2-3 thoughts on...

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09 Mar Is Twitter Still Good for Business?

This should be a shining moment for Twitter. Social media as a whole appears to be booming, as is evidenced by Snap’s mainly successful IPO. The growth of mobile devices (and lack of free time) has conditioned people to consume information in 140 character-size chunks....

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29 Aug Tips for Using Facebook Live

I don’t know about you, but it seems like every time I turn around there is a new tool on social media. These developments are exciting for a PR person because they open doors for new ways we can help our clients get their message...

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25 Jan Slow Your (Social Media) Roll

It’s no secret that we’re big believers in social media and the power of blogging here at SpeakerBox. We are active on Twitter, Facebook, Instagram and LinkedIn. We all blog regularly and share our posts across several platforms, including Google+ (great for SEO). We often encourage...

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29 Aug Twitter Launches New Analytics Tool

There was a time in my PR life when I actually had to go through a client’s Twitter feed and manually count how many Retweets and favorites a Tweet received. Luckily those days have been gone for a while now, thanks to add-on tools – but...

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08 Jul Share Your Brand’s Story…Digitally

Every marketer dreams of having instant recognition like Coca-Cola, Pepsi and Apple for their company. That might be achievable for B2C industries, but for those in the B2B or B2G world, it’s a little trickier to get a company’s story in front of the public....

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27 Jun Think You Know the Facts of Social Sharing?

Recently, enterprise advertising platform, RadiumOne created an infographic dispelling six myths of social sharing.  RadiumOne acquires data through a sharing and URL-shortening platform – Po.st.  While digging through the massive amounts of data from their platform, the company found that some of the common theories...

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25 Feb Make Your PR Last

You've worked hard and finally gotten that key placement you (or your PR team) have been dying for. Awesome! But, how do you make sure your customers - and better yet, potential customers - see the article or radio/TV appearance? The answer, of course, is social...

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03 Feb Social and News Blend Through Paper

We’ve been seeing the convergence of traditional news and social media taking place for sometime now.  Often it’s hard – some might say pointless -- to try and differentiate between things like Twitter and LinkedIn, and blogs and sites such as The New York Times,...

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15 Dec The Visual Social Media Takeover

I’m a visual person. If you’re like me, all of the articles in the world won’t add up to one captivating picture that sums up a message. Over the past several years social media has started to play a major role in brand strategies and slowly...

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15 Nov MindShare “Meets the Marketer”

I've written before about MindShare, the group that fosters entrepreneurship by providing a CEO-classroom-like setting to regional CEOs that are building the next generation of companies. I try to make every class, but I missed the October meeting, which I understand was lively and informative and...

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12 Nov Live-Tweeting 101

Last week, I was tasked with live-tweeting an event for one of our clients. I’ve done this many times in the past; however, I found this specific event extra challenging. With several different types of speaking sessions and complex topics, I often felt myself scrambling....

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14 Oct Using Social Media to Fight Breast Cancer

October is the month of pink. From the hot pink accessories on NFL players to iconic pink ribbons incorporated in logos, the October trend amongst organizations seems to be designing unique campaigns to support breast cancer awareness. In recent years, the incorporation of social media in...

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30 Jun The Art of Getting Retweets

Sure, getting your brand’s content and information out to the masses via Twitter is important, but even more important is getting people to actually engage with that content. Whether you do that through retweets or responses, the more your brand’s followers engage with you, the...

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29 Apr Misconceptions of Social Media Management

In social settings, I often find that I am being asked the icebreaker question of  “What do you do for a living?” And, sometimes saying that I work for a public relations agency that focuses on technology doesn’t always give folks enough information. No matter...

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04 Mar Infographic: How to Build the Perfect Tweet

Creating a successful tweet can be difficult, especially considering the challenge of fitting everything you want to say into a measly 140 characters. There is so much to consider, so much to include, and sometimes it is hard to determine what to cut. Each tweet, however,...

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25 Feb Twitter’s Next Branding Trend: Getting Hacked

Big brands love memes – from Gangnam Style to the Harlem Shake, big business loves it some repurposed consumer behavior.  But with MTV’s recent stunt on Twitter, we’re swiftly moving from the world of corporate shilling into some bizarre social dystopia. It all started on February...

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19 Feb 2013 Social Media Conferences and Events

As companies everywhere dive headfirst into their 2013 marketing plans, I’m sure a social program is included on everyone’s agenda. How do you get your message out effectively, via which social platforms and how do you get your audience engaged in conversation? What should you...

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14 Feb Beware of the Robo-Tweet

Responding to every tweet your company receives is typically a good social media policy…except when the responses are canned, automated tweets, making it clear you have not read the customer’s concerns or thoughts, nor do you care about them. That is what happened to American Airlines...

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11 Jan Wiki Whatnow? A PR Perspective of the Wikipedia Trap

Often the first stop for information-seekers on the Internet, Wikipedia seems to be a perfect target for PR firms seeking to raise awareness of their clients.  That’s because: Its views/readership numbers are incredibly high It supports a fair-and-balanced approach to content, accepting no advertising and, therefore, contains...

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17 Dec 2012 SpeakerBox Content Recap

Over this past year SpeakerBox has made a real investment in inbound marketing, not just for our clients, but also for ourselves. So, excuse me for a moment while I get a little self-promotional and highlight some of the content we’ve worked on this year. When...

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