Social Marketing Tag

04 Dec 3 Tactics PR Can Learn From Advertising

For most people, the words Public Relations, Marketing, and Advertising are synonyms- three sides of a very oddly shaped coin. But professionals know that while both PR and advertising are marketing functions, they are very different in both purpose and execution. Public Relations is the process...

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15 Jan The White House is on Snapchat

As I’m sure you’ve heard, President Obama gave his final State of the Union address this week. There’s a lot we could talk about from the President’s optimistic speech about the state and future of our country, but as we’re a tech PR blog with...

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03 Sep May the Force Be With You — and Your Brand

Today, Disney is hosting a live YouTube event to celebrate the release of a new line of Star Wars merchandise tied into the upcoming release of The Force Awakens. They’ve gathered Internet celebrities from around the world and will showcase them unboxing hundreds of toys,...

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08 May Mid-Atlantic Marketing Summit: B2B Marketing in a Social, Mobile and Data-Driven World

Pictured left to right: Moderator, Fred Diamond, Principal, DIAMOND Strategic Marketing; Bob London, President of London, Ink LLC; Christine G.D. Schaefer, Chief Marketing Officer, ThreatConnect; Anuj Agrawal, Vice President, Product Marketing, Orchestro; Debbie Shemony, Vice President, Corporate Marketing, MarketBridge; and Brian Cooley, Chief Marketing Officer,...

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31 Jan Is it really worth it to leak your Super Bowl ad?

Well Sounding Board readers, it’s about that time of year again. The Sunday when over 100 million Americans get together over buffalo chicken dip and football shaped deserts for a monumental event: The Super Bowl. Much to the delight of advertisers everywhere, commercials have become as...

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