reporters Tag

19 Dec 8 Tips for a More Interesting Pitch

Confession: I have a serious PR crush on Michael Smart. It all started when my colleague Jonathan did an in-office training on a few of Michael Smart’s general writing tips, but the full on PR crush developed when I attended a PRSA event where he...

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31 Jul Doubling Down with TandemNSI: White Paper Released

At the beginning of the year we began working with a new client, TandemNSI, which is a public/private partnership between Amplifer Ventures and Arlington Economic Development, to bridge the gap between national security agencies and entrepreneurs of forward-thinking technologies, or "non-traditional performers." I've written about...

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10 Sep So You Secured A Media Interview…Now What?

While doing my typical blog post research and waiting for inspiration to strike, I came across an article titled, “Not all spokespeople are created equal.” Oh man is that true! During my years working in public relations I’ve had the privilege to work with some spokespeople...

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