product launch Tag

08 Nov A two-step approach to starting a new category

Photo credit: [Paturo] Noroeste Pro 2017 (III) via photopin (license) Many companies come to us with a desire to create a new market category. While its natural for an innovator to believe that what they are doing is so different it defies current norms and definitions,...

Read More

29 Sep Tipsfor public sector product releases

In my time here at SpeakerBox I’ve focused on a lot of different areas of technology. One news item that has typically garnered a decent amount of reporter enthusiasm in the B2B world is a new product release (not to be confused with product updates...

Read More

16 May Something to Believe In

I couldn't resist the title - I'm an unabashed big fan of moster ballads. So, I digress early in this blog post, but not really. This week, we helped launch a good story and I was excited to be a part of it. Mostly because I...

Read More