PR Tag

14 Aug 6 Elements of Influence and How They Apply to PR

I don’t typically do infographics, but I thought this one by Everreach was worth sharing, since much of it applies to the methodology we try to espouse for all of our clients. It’s about influence; specifically, how companies persuade customers to purchase their products and...

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31 Jul Five Ingredients For a Successful B2G PR Program

I’ve been asked many times what it takes to be successful with a business to government PR program.  And it’s true -- government media relations require a slightly different approach. So, without further ado, here are my top five ingredients for B2G PR success. 1.    Resources Most successful...

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28 Jul Yahoo Focuses on Mobile, PR Should Too

Mobile is completely changing the way people consume information.  Today, a message needs to be clear and concise, short and to the point, and honestly, might not even require words.  It has to be easily and quickly recognized on a small screen as folks browse...

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25 Jul Puppy Crisis Communications

About a week ago, we added a new puppy to our family. He’s a hound/lab retriever mix. Beautiful dog. Big brown eyes, nice soft coat, loves to play and really seems to enjoy his new home. But for the past week, the Larmey household has been...

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25 Jun PR According to a Parrothead

A couple of weeks ago I took the family on a trip to Myrtle Beach, S.C., to soak up some sun, sample some food, and think about public relations. Wait, what? Anyone who has read some of my previous Sounding Board posts probably realizes I have a...

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30 May Tips for a Happy Partnership…Press Release

Securing strategic partners for a business can bring a lot of opportunities for your company.  And, it can be mutually beneficial in helping both companies involved expand their business at a relatively low cost. There are many types of partnerships a company can make, but...

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12 May PR Lessons from Jack Bauer

The countdown is finally over and as of last Monday, Jack, Chloe and the rest of the 24 team are finally back in action. While its clear to anyone who watches the show that Jack Bauer does not always put his best message forward or frankly,...

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07 Apr The Call of Corporate Communications

Human beings are communicative animals by nature, but we all like our communications in different ways. Some of us prefer to absorb our news through newsfeeds. Others are pretty religious about following multiple social media accounts. Some are even susceptible to the siren song of...

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10 Mar Spring Into a Fresh PR Routine

Spring is here!? No, not quite yet – spring technically starts on March 21st this year with the spring vernal equinox.  But we did “spring forward” on Sunday and we are experiencing one of the first warm weeks of the year in the DC-area.   Days...

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27 Feb 2014 Social Media Outlook Recap

Yesterday I braved the snow to attend Social Media Outlook 2014 put on by Potomac Tech Wire, Siteworx, and theFairfax County Economic Development Authority. As this was my first post-grad social media specific event, I was really excited to see what is new and where...

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15 Jan 5 Marketing Predictions for 2014

We’re working in an exciting time for marketing and PR. Every year new tools and trends emerge that change the way we think, the way we operate, and the marketing landscape as a whole. This constant change can seen daunting, scary, and exhausting to keep up...

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23 Dec A PR Stunt Done Right

If you have not seen WestJet’s Christmas Miracle video yet – you are missing out (and should go to watch it here now). In the video, WestJet set up a virtual Santa at check-in for two November 21 flights, asking 250 passengers what they would...

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19 Dec The Changing Business of PR

For quite a while now, we (PR pros) have been closely watching the changing media landscape. When I first started in the biz, an online hit was acceptable but everyone wanted to be in the all coveted print publication. But with the shaky economy and...

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29 Nov Behind the Scenes: PR Success

Last month was a standout month for our client SolarWinds. We garnered 13 placements over the course of the month including one TV spot, one radio spot and three placements in outlets that had not covered SolarWinds previously. Especially considering that we only focus on...

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15 Nov The World’s First InstaAd

Well it finally happened. I know you’re not surprised, but ads have finally hit Instagram. If you didn’t know to look for it, you probably would have thought the first ad to appear on Instagram was just another post on your feed. Just a beautiful photo...

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31 Oct How Millennials Can Be an Asset to Your Agency

Happy Halloween, Sounding Board readers! I thought I’d celebrate the day by talking about something that Baby Boomers and Generation X-ers find truly spooky…Millennials, specifically the 20-somethings in today’s work force. If you’ve been paying attention to the media lately, you’ve probably seen a lot of...

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29 Oct PR for Startups – 5 Lessons Learned

Over the years, SpeakerBox has worked with hundreds of startups on their launches, funding announcements, product news, acquisitions and ongoing media relations programs.  And we’re often asked what it takes to be successful with media relations for startups.  Here’s our quick list. Newsworthiness.  This is harder...

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25 Oct Three Deadly PR Mistakes for Startups

Ok, so maybe they aren't deadly, but the crimes below are often committed and will significantly reduce your chances of coverage. We all know that budgets and (more importantly) time are tight in the startup world, but paying too little attention to PR can actually...

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14 Oct Using PR to Promote Your Event

In all my years working in public relations, it seems as though one thing has not changed—the belief from many outside of the PR world that if they are planning or hosting an event that media relations is a silver bullet to encourage or increase...

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30 Sep 3 Things Every PR Grad Should Know

In college, everyone tells you how hard it will be to get a job. If you’re like most of the confident PR grads I know, you won’t believe them. After spending the past few years perfectly sculpting your resume with internships, events, and PRSSA involvement I’m...

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15 Sep A Volunteer’s Take on Fashion Week

You know why I love PR? You’re never bored. In my first three months as a full time SpeakerBoxer I have gotten to dip my toe in to just about every element of PR, and there are many. That’s probably why public relations is number seven...

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10 Sep So You Secured A Media Interview…Now What?

While doing my typical blog post research and waiting for inspiration to strike, I came across an article titled, “Not all spokespeople are created equal.” Oh man is that true! During my years working in public relations I’ve had the privilege to work with some spokespeople...

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