PR Tag

14 Feb Four Reasons I Love Public Relations

Since it’s Valentine’s Day, I thought I would ask Sounding Board readers a simple question. Do you love your job? I’m not talking about the day-to-day tasks. I mean the things that really get you pumped up about the day ahead and the benefits – both large...

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11 Jan 2017 PR New Year’s Resolutions

Did you know that 41 percent of Americans are expected to make New Year’s resolutions this year? Yep, millions of us will commit to losing weight, improving our finances, becoming better people, yadayadayada. That’s all well and good (and I’m not immune – darn those last...

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21 Dec Seven PR News Sites You Should Follow in 2017

With all of the discussion around fake news over the past few weeks, it’s important to feel confidence in the sites you’re relying on for information. Luckily for us communications professionals, we have a variety of good and reputable news sources that cover our industry. As...

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31 Oct Behind the Scenes at Government Matters

One of the best and most challenging things about working in PR is that every part of our job is constantly changing. Whether it’s the tools we use, the clients we serve or the way we deliver information, something is always changing. Realizing this, we put...

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23 Sep How to Work with Public Affairs Officers

Day two of Government Marketing University’s (GovMarkU) GAIN 2016 Conference kicked off with a session focused on working with federal public affairs officers (PAO). Led by Steve Watkins, GovMarkU’s chief content officer and former editor of Federal Times, the panel was comprised of four PAOs...

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29 Aug Tips for Using Facebook Live

I don’t know about you, but it seems like every time I turn around there is a new tool on social media. These developments are exciting for a PR person because they open doors for new ways we can help our clients get their message...

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30 Jun Live from Red Hat Summit

This has been a busy and exciting week! On Monday I flew out to San Francisco to work with the Red Hat communications team during their annual partner and user conference, Red Hat Summit. Summit is an incredible conference for anyone -- from developers to the...

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15 Jun Rebranding in Aisle 3!

  There comes a time in every company’s life when the organization needs to reinvent itself. Many times this is beyond the company’s control. External market forces, technology changes, and increased competition can all be factors in a company’s evolution. Reinvention can take many forms. It can...

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22 Apr Building Reach in B2G

Rounding out the afternoon at the Mid-Atlantic Marketing Summit was a session led by Julie Murphy, Partner SVP Public Relations at Sage Communications, entitled “Building Reach and Credibility in the B2G Market in 2016 & Beyond.” Julie set the stage by sharing the three pillars that...

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12 Feb SpeakerBox Lunch and Learn: The Stevie Awards

Two of the best things about working at SpeakerBox are our unwavering commitment to professional development and always finding reasons to eat. Yesterday we got to do both. Michael Gallagher, President of the American Business Awards for The Stevies came in to our office for a...

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22 Oct Listen Closely

Earlier this month I spoke to the Law Firm Media Professionals DC Chapter as part of a panel on using Twitter for PR. It was a really great experience, and I learned a lot from my fellow panelists, but the one thing I tried to...

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29 Sep Tipsfor public sector product releases

In my time here at SpeakerBox I’ve focused on a lot of different areas of technology. One news item that has typically garnered a decent amount of reporter enthusiasm in the B2B world is a new product release (not to be confused with product updates...

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28 Sep Meet FierceGov’s Molly Walker

One of the great things about working for SpeakerBox – aside from the super affordable health insurance, flexible schedule, company-wide cook-offs, monthly happy hour and four week paid sabbatical after five years of employment (are you listening DC Inno?) – is that we take our...

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21 Aug The Effects of Social Media on Journalism

Cision’s 2015 Global Social Journalism Study was released recently and after looking through the results several times, specifically the U.S. results, they seem to tell a story of how journalism has changed and is continuing to change, due to online content, new publishing cycles, and social media itself. About...

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13 Aug 10 Tips for Live Tweeting Events

You know you work in PR when your camera roll is filed with live-tweeted pictures  Today I want to get into a feature of PR that is thrilling for some and terrifying for others: live tweeting. When you’re in tech PR it seems like every season is...

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11 Aug Finding Your Company’s Story

Years ago, I took a series of creative writing classes at Duke University that focused on finding the story in something -- identifying a unique tale that would capture people’s interest. Ideally, it would involve not only an interesting plot or characters, but say something...

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28 Feb Data, Data, Everywhere

Lets talk about big data because, well, everyone else seems to be. Many PR professionals I know tend to stress about big data for no other reason than there is so much of it, and they don’t know how to use it effectively. So, where do we start?...

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10 Dec Hopes and Dreams for 2015

The end of the year tends to make us all reflect a bit. We look back on the past 12 months, assess what we experienced and learned, and wonder what those things will translate into next year. I think that’s one of the reasons why predictions...

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20 Nov How to Pitch Challenging Brands

You know why the internet is great? You have access to information on anything. I realized this recently when I was browsing though PRSA’s website and realized that as a member I have access to hundreds of free webinars from industry experts on everything from...

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29 Sep How Do We Define Public Relations?

We’ve all heard the clichés – business is constantly changing, companies need to be agile, technology is rapidly evolving, etc. etc. etc. But there’s a funny thing about clichés – most of them have at least a grain of truth to them. Just look at the...

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15 Aug Lessons in Branding from an Unexpected Source

You know who’s awesome? Pope Francis. After years of bad press for the Catholic Church, the recently elected pope has been a much-needed breath of fresh PR air. During his tenure at the Vatican, Pope Francis has demonstrated excellent branding and communications skills, landing him a 92%...

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