PR Tag

17 Dec How Social Media Gives a Voice to Brands

Today, it’s hard to find a company without a social media presence. Companies and public figures are expected to communicate and show an interest in engaging with their followers. It’s almost as if there is an unspoken rule that audiences need to be updated on...

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12 Dec What is PR Anyway?

If you work in PR, you are probably used to being asked, “What is it that you DO exactly?” Sadly, I’ve even had colleagues ask me this after I worked with them inside an organization for years. It’s amazing how few people know what public...

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30 Nov Staying Organized in the Labyrinth of PR

If you work in a public relations agency then you’re probably all too familiar with a giant to-do list and juggling 15 different balls at once. In our industry, there are a lot of deadlines, expectations, and deliverables. These three things can make it difficult...

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19 Nov Five Things I’m Thankful for, PR Edition

Thanksgiving is a time for many wonderful things -- indigestion, family arguments, getting ripped off by Black Friday sales -- but we mustn’t ever forget what the holiday is really about. Amidst all of the football, food, and festivities, Thanksgiving really boils down to showing...

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24 Oct Stop Blaming Journalists for Bad PR

I recently read a blog post on a daily news site dedicated to PR, marketing, and media that basically called out all the ways that journalists frustrate PR professionals. While the post made some fair points (breaking embargos can, in fact, cost us a client),...

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28 Sep Making the Most of Your Media Interviews

As publications face increasing pressure to do less with more these days, securing media interviews is becoming increasingly difficult for PR pros. The reality is, many publications are cutting back on their editorial staff, and it’s not uncommon for a reporter to turn down an...

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14 Aug Does Work/Life Balance Really Exist?

If you do a quick, unscientific look through Glassdoor for reviews on the leading mid-sized PR firms and management consultants, you will spot a troubling trend. The scores for work/life balance seem to sit right in the middle of the scale. Even among award winning...

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26 Jul Establishing Metrics that Matter

A few weeks ago, I was compiling a progress report for a client that covered the entire first half of 2018. For this particular client, we were in charge of media relations, analyst relations and building their social media presence. If you’re outside the PR...

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28 Mar Elevating the Data in Your Pitch

Nothing grabs a reporter’s attention better than data. As a PR professional at a firm specializing in the technology industry, I’ve seen the difference good data can make in a pitch. Conversely, I also quickly learned that tech reporters are used to receiving a lot...

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25 Jan Tips for Securing Top Tier Media

In the world of public relations it’s not uncommon to have a client ask (some might say demand) that you secure them top tier media coverage. It seems everyone wants to be in The New York Times and The Wall Street Journal, regardless of whether...

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04 Dec 3 Tactics PR Can Learn From Advertising

For most people, the words Public Relations, Marketing, and Advertising are synonyms- three sides of a very oddly shaped coin. But professionals know that while both PR and advertising are marketing functions, they are very different in both purpose and execution. Public Relations is the process...

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29 Nov Four Steps to the Perfect Pitch

Working in public relations can mean a lot of things these days. Advancements in technology, the ever-growing presence of social media, and the need for content and search engine optimization have added another dimension to the scope of work that falls under PR. That being said, pitching...

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25 Oct 3 Tools for the Busy PR Professional

Public relations is a fast-paced industry. It demands a high-level of agility and efficiency from its professionals - who are more often than not - also on the move. As a result, we’ve learned to maximize our efficiency by utilizing a variety of PR tools...

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21 Jun Summertime and the PR is Easy

As summer begins, many of us are looking forward to family beach vacations, Fourth of July barbecues, Mojitos by the pool, and all of the fun that warm weather provides. Time to celebrate the successes of the first half of the year, sit back, and...

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15 Jun The Dynamic Duo: PR and Social Media

PR and social media go together like Batman and Robin, Calvin and Hobbes, mac and cheese, thunder and lightning…you get the idea. On their own they are each powerful tools for organizations, but strategically using them together can dramatically boost your marketing efforts. Regardless of which...

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