PR tools Tag

28 Sep Making the Most of Your Media Interviews

As publications face increasing pressure to do less with more these days, securing media interviews is becoming increasingly difficult for PR pros. The reality is, many publications are cutting back on their editorial staff, and it’s not uncommon for a reporter to turn down an...

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26 Jul Establishing Metrics that Matter

A few weeks ago, I was compiling a progress report for a client that covered the entire first half of 2018. For this particular client, we were in charge of media relations, analyst relations and building their social media presence. If you’re outside the PR...

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25 Oct 3 Tools for the Busy PR Professional

Public relations is a fast-paced industry. It demands a high-level of agility and efficiency from its professionals - who are more often than not - also on the move. As a result, we’ve learned to maximize our efficiency by utilizing a variety of PR tools...

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29 Aug Tips for Using Facebook Live

I don’t know about you, but it seems like every time I turn around there is a new tool on social media. These developments are exciting for a PR person because they open doors for new ways we can help our clients get their message...

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20 Jan When in Crisis, Don’t Panic

Social media is the number #1 listening tool that is out there. These days, it is very hard for a brand to bury a crisis or hide from the media. I am sure everyone has heard about Chipotle’s contamination crisis resulting into almost 500 E.coli...

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06 May Would You Pay for a New Reader?

As a few SBXers have outlined before, we’re none too pleased about the demise of Google Reader (GR). We’ve been searching out alternatives and comparing notes internally, but I think we’d all just rather keep our original readers that were set up the way we...

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19 Apr PR in a Social World – A MAM Summit Recap

One of the highlights of this morning’s agenda at the Mid-Atlantic Marketing Summit was the “Public Relations in a Social World” panel.  The panelists included: Kevin Dando, Director, Digital Marketing & Communications, PBS Paul Mackie, Director of Communications, Mobility Lab Elizabeth Shea, President and CEO, SpeakerBox Mike Smith, CEO,...

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03 Dec The Royal Baby Cometh!

("Oh Wills, we are so fabulous! Here's a toast to our fabulousness and what is clearly going to be the most beautiful baby the world has ever seen.")   Unless you live under a rock you’ve likely heard the news by now that Prince William and Kate...

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28 Sep The Best Way to Waste Time on the Internet

I recently discovered the best way to waste time on the Internet and no, I’m not talking about the “Like if you agree” campaigns on Facebook that do absolutely nothing and raise absolutely no money for any cause. I’m talking aboutStumbleUpon. StumbleUpon is a discovery engine...

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25 May Everything Is Dead

So, we’ve all heard it before… the press release is dead. Guess what? It’s really not – we use it all the time. While how it’s used has changed, it’s certainly still used – often. It seems that for the past few years, experts have been very quick...

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20 Apr The New Realities of PR

The rapid rate of change in the media industry has not only changed the way people consume information but it has also changed how we in the PR industry do our jobs. This panel, led by Priya Ramesh, Director of social media at CRT/tanaka, features Lisa...

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