PR Strategy Tag

08 Nov A two-step approach to starting a new category

Photo credit: [Paturo] Noroeste Pro 2017 (III) via photopin (license) Many companies come to us with a desire to create a new market category. While its natural for an innovator to believe that what they are doing is so different it defies current norms and definitions,...

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25 Oct Show & Tell: How to Create Convincing Content

If you write for any part of your living, you’re familiar with the adage, ‘show don’t tell.’ Writing that ‘shows’ you something rather than explicitly telling you, allows a reader to experience a topic (not like this sentence). Language that ‘shows’ leads a reader through...

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24 Oct Stop Blaming Journalists for Bad PR

I recently read a blog post on a daily news site dedicated to PR, marketing, and media that basically called out all the ways that journalists frustrate PR professionals. While the post made some fair points (breaking embargos can, in fact, cost us a client),...

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28 Sep Making the Most of Your Media Interviews

As publications face increasing pressure to do less with more these days, securing media interviews is becoming increasingly difficult for PR pros. The reality is, many publications are cutting back on their editorial staff, and it’s not uncommon for a reporter to turn down an...

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Brook-Ward Kaepernick via photopin (license)

18 Sep Nike made a gamble – and it resonated

Knowing your target audience and when to take a calculated risk Nike released their ad, Dream Crazy, on Sept. 5. The two-minute montage follows obscure and well-known athletes alike, training for and playing their respective sports. The video ends with a bold call to action, “So...

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26 Jul Establishing Metrics that Matter

A few weeks ago, I was compiling a progress report for a client that covered the entire first half of 2018. For this particular client, we were in charge of media relations, analyst relations and building their social media presence. If you’re outside the PR...

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16 Jul Do We Really Trust Anyone Anymore?

I have a secret. I like the Edelman Trust Barometer. Not as much as I love Mary Meeker’s Internet Trends report, but I do look forward to it every year. It’s interesting how much things change in a short period of time when it comes...

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01 May The PR-Marketing Convergence

As a PR professional for the last 17 years I was really excited for my last session at the Mid-Atlantic Marketing Summit, the PR-Marketing Convergence. While I may describe what I do as PR, the reality is that my clients are almost always on the...

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28 Mar Elevating the Data in Your Pitch

Nothing grabs a reporter’s attention better than data. As a PR professional at a firm specializing in the technology industry, I’ve seen the difference good data can make in a pitch. Conversely, I also quickly learned that tech reporters are used to receiving a lot...

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25 Jan Tips for Securing Top Tier Media

In the world of public relations it’s not uncommon to have a client ask (some might say demand) that you secure them top tier media coverage. It seems everyone wants to be in The New York Times and The Wall Street Journal, regardless of whether...

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29 Nov Four Steps to the Perfect Pitch

Working in public relations can mean a lot of things these days. Advancements in technology, the ever-growing presence of social media, and the need for content and search engine optimization have added another dimension to the scope of work that falls under PR. That being said, pitching...

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25 Oct 3 Tools for the Busy PR Professional

Public relations is a fast-paced industry. It demands a high-level of agility and efficiency from its professionals - who are more often than not - also on the move. As a result, we’ve learned to maximize our efficiency by utilizing a variety of PR tools...

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09 Oct A Four-phase Approach to Crisis Management

Apple’s having a rough month. Oh sure, there’s been a swell of great news for the company over the past few weeks. As you may have heard, Apple introduced three new iPhones in early October, along with the latest version of its Apple Watch. People seem...

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21 Jun Summertime and the PR is Easy

As summer begins, many of us are looking forward to family beach vacations, Fourth of July barbecues, Mojitos by the pool, and all of the fun that warm weather provides. Time to celebrate the successes of the first half of the year, sit back, and...

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11 Jan 2017 PR New Year’s Resolutions

Did you know that 41 percent of Americans are expected to make New Year’s resolutions this year? Yep, millions of us will commit to losing weight, improving our finances, becoming better people, yadayadayada. That’s all well and good (and I’m not immune – darn those last...

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22 Apr On Deadline: How to Best Connect with Reporters?

One of the panels we attended today at the Mid-Atlantic Marketing Summit was “On Deadline: How to Best Connect with Reporters?” This panel was of particular interest to me and did not disappoint. The panel was moderated by Tom Resau, SVP at W2 Communications and included the following...

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06 Jan New Year’s Resolutions for the PR Pro

As we enter 2016, I wanted to offer some suggestions to everyone who has resolved to improve their PR program this year. If you’re someone who has traditionally relied on simply issuing news releases and trying to secure the occasional interview – this list is...

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10 Dec Hopes and Dreams for 2015

The end of the year tends to make us all reflect a bit. We look back on the past 12 months, assess what we experienced and learned, and wonder what those things will translate into next year. I think that’s one of the reasons why predictions...

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28 Jul Yahoo Focuses on Mobile, PR Should Too

Mobile is completely changing the way people consume information.  Today, a message needs to be clear and concise, short and to the point, and honestly, might not even require words.  It has to be easily and quickly recognized on a small screen as folks browse...

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15 Jul Measuring PR

When I first started out in PR, it was a struggle to measure our efforts at the end of each quarter. We would create ad equivalency reports, share of voice reports, and set arbitrary goals that often just included a number of placements to hit...

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