Media Relations Tag

24 Oct Stop Blaming Journalists for Bad PR

I recently read a blog post on a daily news site dedicated to PR, marketing, and media that basically called out all the ways that journalists frustrate PR professionals. While the post made some fair points (breaking embargos can, in fact, cost us a client),...

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28 Sep Making the Most of Your Media Interviews

As publications face increasing pressure to do less with more these days, securing media interviews is becoming increasingly difficult for PR pros. The reality is, many publications are cutting back on their editorial staff, and it’s not uncommon for a reporter to turn down an...

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26 Jul Establishing Metrics that Matter

A few weeks ago, I was compiling a progress report for a client that covered the entire first half of 2018. For this particular client, we were in charge of media relations, analyst relations and building their social media presence. If you’re outside the PR...

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28 Mar Elevating the Data in Your Pitch

Nothing grabs a reporter’s attention better than data. As a PR professional at a firm specializing in the technology industry, I’ve seen the difference good data can make in a pitch. Conversely, I also quickly learned that tech reporters are used to receiving a lot...

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23 Feb Tips for Pitching Top Tier Media

Last month I wrote more than 1,300 words on how to secure top tier media. That high-level and strategic post was about three main areas to focus on for targeting top tier coverage: the audience, the message, and the need for persistence. You’d think with...

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25 Jan Tips for Securing Top Tier Media

In the world of public relations it’s not uncommon to have a client ask (some might say demand) that you secure them top tier media coverage. It seems everyone wants to be in The New York Times and The Wall Street Journal, regardless of whether...

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29 Nov Four Steps to the Perfect Pitch

Working in public relations can mean a lot of things these days. Advancements in technology, the ever-growing presence of social media, and the need for content and search engine optimization have added another dimension to the scope of work that falls under PR. That being said, pitching...

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09 Oct A Four-phase Approach to Crisis Management

Apple’s having a rough month. Oh sure, there’s been a swell of great news for the company over the past few weeks. As you may have heard, Apple introduced three new iPhones in early October, along with the latest version of its Apple Watch. People seem...

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11 Jul Four Tips to Help You Own Your Next Media Interview

Company spokespeople have one common goal: wanting to tell their organization’s story in a way that resonates with their customers. Done correctly, media interviews can be an ideal vehicle for achieving that goal. Unfortunately, they’re not always done correctly. I’ve run into more than one person...

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31 Oct Behind the Scenes at Government Matters

One of the best and most challenging things about working in PR is that every part of our job is constantly changing. Whether it’s the tools we use, the clients we serve or the way we deliver information, something is always changing. Realizing this, we put...

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18 Aug Let’s Talk About Your Multimedia PR Flair

In our visual society, bling is most definitely king. That applies to press releases, too. According to PR Newswire, press releases that included images have 1.4 times the views of those that are purely text-driven, while ones that included videos enjoyed 2.8 more views than their...

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22 Oct Listen Closely

Earlier this month I spoke to the Law Firm Media Professionals DC Chapter as part of a panel on using Twitter for PR. It was a really great experience, and I learned a lot from my fellow panelists, but the one thing I tried to...

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28 Sep Meet FierceGov’s Molly Walker

One of the great things about working for SpeakerBox – aside from the super affordable health insurance, flexible schedule, company-wide cook-offs, monthly happy hour and four week paid sabbatical after five years of employment (are you listening DC Inno?) – is that we take our...

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30 Mar MindShare Meets the Press! Program Recap

The 2015 MindShare class kicked off this year with the first of eight classes, and members were able to Meet the Press! Meet the Press: Tania Anderson, Kasra Kangarloo, Reid Snyder and moderator Elizabeth Shea What is MindShare? Launched in 1997, the organization handpicks 50 to 60...

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19 Dec 8 Tips for a More Interesting Pitch

Confession: I have a serious PR crush on Michael Smart. It all started when my colleague Jonathan did an in-office training on a few of Michael Smart’s general writing tips, but the full on PR crush developed when I attended a PRSA event where he...

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15 Sep Mastering the Press Release Quote

As I discussed in an earlier post about being a better media resource, almost 90% of journalists have referenced, viewed or sourced information from a press release in the past week.  Reporters are skimming press releases to find breaking news, supporting facts and quotable sources...

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15 Aug 5 Tips to be a Better Media Resource

Business Wire just released the 2014 Business Wire Media Survey results, a survey of more than 300 members of the North American media.  The survey details reporter preferences for press releases, multimedia assets and insider information on how they (and their bosses) evaluate the success...

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29 Jul Taking the Time to Think Through an Authored Article

I was recently searching for relevant reporters and publications for a new client media list when I stumbled upon Gigaom’s new(ish) guest post policy.  Released May 31, 2014, Unfortunately (and I’m sure they aren’t the only publication), they grew tired of sifting through countless junk stories in...

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