In this next edition of our look at common types of public relations measurement, we will look at measurement based on ranking placements according to influence or significance of the publication to a given company and/or by the length and tone of the coverage (such...
In this third edition of my look at common types of public relations measurement, and their pros and cons, we’ll look at arguably the most realistic way of measuring PR success – goals-based measurement. What it is: Goals-based measurement is exactly what it seems, setting goals at the...
In this second edition of our look at common types of public relations measurement, and their pros and cons, we will discuss benchmarking and how companies can use it to measure the success of a public relations campaign. --- What it is: At its most basic, benchmarking is...
A huge part of public relations revolves around metrics. After all, like any industry, how do you prove success of a campaign without something to base it on? Metrics come in many forms and there is no industry standard for the best way to measure...
Once you have a solid blog strategy in place, the next thing to consider, before you even write a word, is measurement. Blogging without measurement, is as pointless as blogging without a goal in mind. However, lots of businesses and bloggers get bogged down by the amount...
When I first started out in PR, it was a struggle to measure our efforts at the end of each quarter. We would create ad equivalency reports, share of voice reports, and set arbitrary goals that often just included a number of placements to hit...
My first session of the day is one that I was greatly looking forward to - The Intersection Point: Where Content, Social and Sales Collide. This is always a hot topic so I'm excited to bring you some takeaways from our panelists: Moderator: Mark Hausman, President and CEO, Strategic...
Ah, PR Measurement – the subject pretty much everyone hates talking about. While at face value it doesn’t seem all that pain-inducing, the lack of a widely accepted standard leaves PR pros on all ends of the spectrum flummoxed when it comes to determining the...
The time has finally come for public relations to measure its results, build strong relationships, scale its efforts and demand big budgets. Most of the latest innovations in media -- social media -- play to the strengths of public relations rather than advertising. If the...