Measurement Tag

12 Sep Blog Measurement 101: 3 basic metrics

Once you have a solid blog strategy in place, the next thing to consider, before you even write a word, is measurement. Blogging without measurement, is as pointless as blogging without a goal in mind. However, lots of businesses and bloggers get bogged down by the amount...

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15 Jul Measuring PR

When I first started out in PR, it was a struggle to measure our efforts at the end of each quarter. We would create ad equivalency reports, share of voice reports, and set arbitrary goals that often just included a number of placements to hit...

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