This afternoon I sat in on a panel on how to effectively integrate marketing and sales – a question I’ve actually be asked by clients before so I was very excited to see what this group had to say. The session was moderated by Fred Diamond,...
Today we’re coming to you live from the second annual Washington, DC Mid-Atlantic Marketing Summit (MAM Summit). We sponsored and supported the MAM Summit last year and are excited to be a part of the event again this year. We’ll be bringing you recaps of...
Recently wireless provider T-Mobile did something that very few companies have the nerve or inventiveness to do – they created a completely new business model that, if successful, could shake up an entire industry. Last month, T-Mobile’s colorful new CEO – in a hip and fun...
In public relations and marketing, one of the biggest concerns is community, or rather how to build one. There are so many factors to consider, from the likeability of a company’s products and the size of the user base to building brand loyalty, that community...
“Bill Nye never has to put up with this crap.” The history of science is an inspiring one—filled with the triumph of light over darkness, knowledge over ignorance. Until about 1985. Then, things get a bit murky. In June of that year, all of the folks who’d been...
“I don't consider creativity to be a virtue we should celebrate. That's not the hero of the story of over-reliance on data. Courage is the hero: The courage to think for yourself and go your own way. And the courage to value progress over deference, and...
Calling all marketers! Bringing to your attention two conferences/events that you should think about attending...
With the evolution of inbound and content marketing tools, it’s now easier than ever for marketers to become more involved with their campaigns. But, how are B2B organizations taking advantage of content marketing? What challenges are being faced in the process, and how effective are...
I came across the infographic below the other day and thought it was kind of interesting but also kind of told us what we already know - Facebook is the king of social media. As the infographic, courtesy of the Socially Aware Blog shows, people spend...
If you’re anything like us SpeakerBoxers, you love food. That's why last month, after we all felt sick from consuming 2 dozen Georgetown Cupcakes we won in HomeSnap’s Twitter contest, we started drawing up plans for an app called “Remorsel.” Our app was going to...
I recently discovered the best way to waste time on the Internet and no, I’m not talking about the “Like if you agree” campaigns on Facebook that do absolutely nothing and raise absolutely no money for any cause. I’m talking aboutStumbleUpon. StumbleUpon is a discovery engine...
Lately it’s becoming very trendy to announce new products before said products are readily available to the general public. This is becoming particularly prevalent in the consumer technology industry, but enterprises are not immune. We’ve all seen it: Company A announces Product B (usually with...
So, we’ve all heard it before… the press release is dead. Guess what? It’s really not – we use it all the time. While how it’s used has changed, it’s certainly still used – often. It seems that for the past few years, experts have been very quick...
What are you doing on March 7th at 1:00 EST? If your business goals include a capital raise, future acquisitions, or a successful exit, you should join SBX’s Elizabeth Shea and Clearsight Advisors’ Gretchen Guandolo for a webinar on PR and marketing activities that can enhance...