Marketing Tag

29 Jan The State of B2B Content Marketing [Infographic]

With the evolution of inbound and content marketing tools, it’s now easier than ever for marketers to become more involved with their campaigns.  But, how are B2B organizations taking advantage of content marketing? What challenges are being faced in the process, and how effective are...

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28 Sep The Best Way to Waste Time on the Internet

I recently discovered the best way to waste time on the Internet and no, I’m not talking about the “Like if you agree” campaigns on Facebook that do absolutely nothing and raise absolutely no money for any cause. I’m talking aboutStumbleUpon. StumbleUpon is a discovery engine...

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06 Sep Selling the Dream: The New World of Product Launches

Lately it’s becoming very trendy to announce new products before said products are readily available to the general public.  This is becoming particularly prevalent in the consumer technology industry, but enterprises are not immune.  We’ve all seen it:  Company A announces Product B (usually with...

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25 May Everything Is Dead

So, we’ve all heard it before… the press release is dead. Guess what? It’s really not – we use it all the time. While how it’s used has changed, it’s certainly still used – often. It seems that for the past few years, experts have been very quick...

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