Marketing Tag

08 May Navigating the Hyper-Local SEO Landscape

Here we go! Another exciting Mid-Atlantic Marketing Summit, bringing together some of the best and brightest in marketing, technology, communications, and media---aka everything SpeakerBox loves. My first session of the day is entitled, “Navigating the Hyper-Local SEO Landscape” with Amanda Kaestner, Marketing Analyst from BGE Home,...

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27 Mar TMA Event Recap: Marketing for an Acquisition

L--R: Brian Reed, Good Technology; Elizabeth Shea, SpeakerBox Communications; Derek Johnston, Corning MobileAccess The Marketing Alliance (TMA) held its second event of the year on March 20 with featured panelists Brian Reed(BoxTone, now Good Technology) and Derek Johnston (MobileAccess, now Corning MobileAccess ). The Hear From...

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15 Dec TMA Event Recap – Hear From Your Peers!

I was excited to attend my first TMA (The Marketing Alliance) meeting last Friday and hear from J Rollins from Optoro and Susan Ganeshan from Clarabridge about driving their organizations’ strategic marketing initiatives. J is the chief revenue officer and executive vice president of field...

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15 Jul Creative Campaigns: ID.me Hits a Homerun

This afternoon, our client and digital identity solution-provider, ID.me placed branded home plates near DC metro stops and on sidewalks near the Washington Nationals Ballpark. Underneath each of the plates (there were 30 around the city) was a voucher that can be redeemed for two tickets...

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04 Apr Advertising Gone RIGHT

Recently Honey Maid, a graham cracker brand, created an advertising campaign called “This is Wholesome.” The campaign aimed to celebrate all families, from all walks of life – all genders, all races, all backgrounds. It’s simply a beautiful message, regardless of your feelings or opinions....

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07 Mar The Secrets to CMO Success

The CMO Council, in conjunction with Thomas Barta Consulting, just released a new study that evaluates the secrets to CMO success.  Called the 4P CMO Leadership Footprint 2013, the global study combines qualitative and quantitative data from more than 1,200 senior marketers in 72 countries. ...

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27 Feb Creating CTAs Customers Actually Click

You’ve seen them in our blogs – you may (hopefully!) have even clicked on them –but how do you create effective CTAs for your own marketing materials? A call-to-action, commonly abbreviated as CTA, is an image or text that prompts readers to in fact, actually “take...

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31 Jan Is it really worth it to leak your Super Bowl ad?

Well Sounding Board readers, it’s about that time of year again. The Sunday when over 100 million Americans get together over buffalo chicken dip and football shaped deserts for a monumental event: The Super Bowl. Much to the delight of advertisers everywhere, commercials have become as...

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15 Jan 5 Marketing Predictions for 2014

We’re working in an exciting time for marketing and PR. Every year new tools and trends emerge that change the way we think, the way we operate, and the marketing landscape as a whole. This constant change can seen daunting, scary, and exhausting to keep up...

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15 Nov MindShare “Meets the Marketer”

I've written before about MindShare, the group that fosters entrepreneurship by providing a CEO-classroom-like setting to regional CEOs that are building the next generation of companies. I try to make every class, but I missed the October meeting, which I understand was lively and informative and...

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16 Jul The 5 Things SpeakerBoxers Care About

At some point during the first two-thirds of an NFL season, each team gets an extra week off for rest and preparation. They call it the "bye-week" Supposedly, Bill Belichick likes to use this time for self-scouting, which basically means scrutinizing his own team's tendencies and mining...

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10 Jun What We Do and Can You Do It Too

I recently read two great articles on Forbes and I thought I’d share them here. First there was: What Does a Public Relations Agency Do? Robert Wynne gives an accurate look at what we do (and don’t do) for our clients. But, he mainly compares public relations...

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26 Apr Marketing wisdom from marketing greats

In reading though my Feedly the other day (yes, I’m trying that one out now). I came across this post from Hubspot outlining 20 “pearls of wisdom” from marketing experts. These 20 tid-bits were pulled from a larger pool of 54 that you can download from...

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19 Apr Startup Marketing: Working with a Lean Budget

The last session of the day I sat in on was Startup Marketing: Working with a Lean Budget featuring SpeakerBox’s own Lisa Throckmorton. Moderated by Paul Sherman with Potomac Tech Wire, the panel also included: Michele Perry, Founder and President, MPB Strategies Trevor Lynn, Marketing Manager, Social Tables Zubair...

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