Marketing Tag

22 Dec Why the CMO’s Job is Harder than Ever

This month, the CMO Council and Deloitte published a report entitled “The CMO Shift to Gaining Business Lift,” which examines the changing role of the CMO. Interestingly, consulting firm Spencer Stuart published a report on a similar topic earlier this year and indicated that the...

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23 Sep How to Work with Public Affairs Officers

Day two of Government Marketing University’s (GovMarkU) GAIN 2016 Conference kicked off with a session focused on working with federal public affairs officers (PAO). Led by Steve Watkins, GovMarkU’s chief content officer and former editor of Federal Times, the panel was comprised of four PAOs...

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25 Aug Fighting Fire With… Cartilage?

As a rule, I try not to proselytize… and neither should you, dammit! After all, we marketers – and PR folks in particular – make a living off the tenet that stories have at least two sides. This is not to suggest that all sides are equally...

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23 Aug “A Category All Its Own:” An Interview with Government Marketing University’s Lou Anne Brossman

When it comes to marketing to government agencies, companies need to understand the intricacies of government regulations and initiatives, and be able to tie their solutions to government programs. Certainly, government marketing is unlike working with traditional customers, and there are few people who understand this...

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15 Jul Next TMA Event: The Go-To-Market Pyramid

Calling all marketing executives for our next TMA event of the summer. Former CMO and COO Michele Perry will headline the interactive breakfast session entitled, “Analyzing the Go-to-Market Pyramid.” Developing a solid go-to-market strategy can be challenging for even the most experienced marketers. Calling on her...

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30 Jun Live from Red Hat Summit

This has been a busy and exciting week! On Monday I flew out to San Francisco to work with the Red Hat communications team during their annual partner and user conference, Red Hat Summit. Summit is an incredible conference for anyone -- from developers to the...

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15 Jun Rebranding in Aisle 3!

  There comes a time in every company’s life when the organization needs to reinvent itself. Many times this is beyond the company’s control. External market forces, technology changes, and increased competition can all be factors in a company’s evolution. Reinvention can take many forms. It can...

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31 May I Just Got Sky-Tweeted, and I Kind of Liked It

Today's techno-blog topic is: Twitter… in Space(ace-ace-ce-ce-e) Or, to put it in slightly less reverberating terms, the story of me… sitting at a Starbucks… watching some guy in a single-engine Cessna misspell the acronym NAI. Here’s the WTOP.com recap from May 16: Above Northern Virginia Monday afternoon, many...

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25 Jan Slow Your (Social Media) Roll

It’s no secret that we’re big believers in social media and the power of blogging here at SpeakerBox. We are active on Twitter, Facebook, Instagram and LinkedIn. We all blog regularly and share our posts across several platforms, including Google+ (great for SEO). We often encourage...

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17 Dec When Marketing Campaigns Go Too Far

Imagine you’re a typical New Yorker on your way into work, and you see the above image on the subway. Disturbing, yes? Worry not, however. New York was not taken over by Nazis, but by an overzealous advertising campaign Amazon launched to promote its new series, The...

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10 Dec TMA Recap: Measuring Success For Modern Software Marketers

Software eats the world Data dominates all Nothing is immune   These immortal words from Marc Andreessen, as related by Matt Howard, kicked off the most recent- and largest- TMA event to date. Matt, a two-time successful entrepreneur and current vice president of sales and marketing for Natural Insight, was the featured...

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24 Sep Join Us at TMA’s “Hear From Your Peers” Breakfast and Learn the Secret To Better Understanding Your Customers

It's Fall, time for another "Hear From Your Peers" event hosted by The Marketing Alliance (TMA). TMA is comprised of top-level marketers, who come together to exchange ideas, build relationships and gain (or re-gain) inspiration. Hear From Your Peers: How to Discover Your Customers' Elevator Rant will...

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11 Aug Finding Your Company’s Story

Years ago, I took a series of creative writing classes at Duke University that focused on finding the story in something -- identifying a unique tale that would capture people’s interest. Ideally, it would involve not only an interesting plot or characters, but say something...

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08 May The Changing Marketing & Media Landscape

The second keynote of this year’s Washington, D.C. Mid-Atlantic Marketing Summit brought us brothers Joe Payne and David Payne discussing the changing marketing and media landscape. With such busy schedules, getting these two together for an event beyond Thanksgiving proved to be quite the task, and...

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