Marketing Strategy Tag

21 Sep Making the Most of Analyst Engagements

Good analyst coverage is a must for technology companies. But engaging with analysts to properly position and communicate your offering’s unique benefits presents real strategic, logistic, and monetary challenges. Plus, once you have connected, how do you know that the analyst has interpreted what you...

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01 May The PR-Marketing Convergence

As a PR professional for the last 17 years I was really excited for my last session at the Mid-Atlantic Marketing Summit, the PR-Marketing Convergence. While I may describe what I do as PR, the reality is that my clients are almost always on the...

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26 Apr A Look Inside the Head of a CMO

Every spring for the last six years I’ve had the great opportunity to attend the Mid-Atlantic Marketing Summit. The annual event brings together hundreds of marketing and communications executives throughout the region to discuss high-level issues through a series of panels, keynotes, presentations, exhibits, and...

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28 Nov The Case for Marketing First

Imagine a company, just starting out, and with a really cool product idea. After hiring the right engineering staff to bring the product to fruition, and hiring the necessary executive-level leadership, the CEO decides to move forward building out his marketing staff, with sales to...

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28 Feb Join us for the Next TMA Event

We’re excited to share that the first TMA event of 2017 is rapidly approaching and this time TMA is teaming up with Constellation Research for our spring event  – a session led by tech marketing and sales operations executive Cindy Zhou. A former SVP of global...

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