MAM Summit Tag

07 May Creative Ideas for Content Marketing

Though content marketing has been around for a long time, Selina McPherson, marketing lead at Hatch Apps, shared some fresh ideas on the topic at the recent Mid-Atlantic Marketing Summit. One of her points that resonated with me is the suggestion to focus on “big content.” According...

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02 May What is Agile Marketing?

I’ve heard many marketers discuss agile marketing, but I’ve never actually seen it in action. In last week’s presentation at the Mid-Atlantic Marketing Summit, Laura Taylor, President of Silverline Communications and Chris Tomassian, an agile coach at Excella shared a case study for agile marketing. For...

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26 Apr Video: What Marketers Need to Know

With one-third of the time people spend online spent watching video, it’s no surprise that marketers want to know how to leverage this valuable format. At the Mid-Atlantic Marketing Summit, a panel of video consultants and users talked about the core issues and costs facing...

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10 May Marketers Talk Metrics, Analytics and ROI

The last panel I attended at the Mid-Atlantic Marketing Summit, on Metrics, Analytics and ROI, proved to be one of the most interesting and thought-provoking sessions of the day. Panelists Sam Ruchlewicz, Warschawski; Robyn Showers, Tracx; and Derek Weeks, Sonatype each shared 2-3 thoughts on...

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04 May Social Media Trends for 2017

SpeakerBox CEO, Elizabeth Shea, moderated the social media panel at last month’s Mid-Atlantic Marketing Summit. Instead of recapping the session, I filmed it on Facebook Live so anyone who wasn’t able to attend would be able to follow along...

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03 May Marketing Best Practices from DC-area CMOs

  One of the highlights of the Mid-Atlantic Marketing Summit (MAMS) is the annual CMO panel. This year’s event featured Lauren Bates, CMO of UrbanStems; Linda Kerr, Director of Marketing, Kajeet; and Joe Vacca, CMO, Revature. Paul Sherman, Publisher of Potomac Tech Wire, moderated the session. A...

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22 Apr Building Reach in B2G

Rounding out the afternoon at the Mid-Atlantic Marketing Summit was a session led by Julie Murphy, Partner SVP Public Relations at Sage Communications, entitled “Building Reach and Credibility in the B2G Market in 2016 & Beyond.” Julie set the stage by sharing the three pillars that...

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08 May Mid-Atlantic Marketing Summit: B2B Marketing in a Social, Mobile and Data-Driven World

Pictured left to right: Moderator, Fred Diamond, Principal, DIAMOND Strategic Marketing; Bob London, President of London, Ink LLC; Christine G.D. Schaefer, Chief Marketing Officer, ThreatConnect; Anuj Agrawal, Vice President, Product Marketing, Orchestro; Debbie Shemony, Vice President, Corporate Marketing, MarketBridge; and Brian Cooley, Chief Marketing Officer,...

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08 May B2G Marketing Tips from the Experts

Our own Elizabeth Shea moderated the B2G Marketing Panel at the Mid-Atlantic Marketing Summit.  This group covered a broad range of topics from the organization of marketing teams, to successes, and the best metrics for a B2G marketing program. The panelists were: Stacey Piper, VP Federal...

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08 May Creating a Powerful Customer Experience

Leigh George, CEO of Freedom, led a jam-packed session entitled “How to Create Experiences Customers Would Crawl Over Hot Coals to Have.”  She offered the following tips for marketers interested in adopting more of a customer-centric approach to marketing. It’s not all about you.  It’s about...

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08 May The Changing Marketing & Media Landscape

The second keynote of this year’s Washington, D.C. Mid-Atlantic Marketing Summit brought us brothers Joe Payne and David Payne discussing the changing marketing and media landscape. With such busy schedules, getting these two together for an event beyond Thanksgiving proved to be quite the task, and...

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08 May Navigating the Hyper-Local SEO Landscape

Here we go! Another exciting Mid-Atlantic Marketing Summit, bringing together some of the best and brightest in marketing, technology, communications, and media---aka everything SpeakerBox loves. My first session of the day is entitled, “Navigating the Hyper-Local SEO Landscape” with Amanda Kaestner, Marketing Analyst from BGE Home,...

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24 Apr Trends and Analytics: Digital Marketing in 2014

The last session of the day is one I’ve really been looking forward to, “Trends and Analytics: Digital Marketing in 2014” with Sarah Hudgins, Director of Public Policy at the Interactive Agency Bureau (IAB). I’m always interested to see what influencers in the industry are forecasting...

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24 Apr Advice from Top Tech CMOs

SpeakerBox’s very own Elizabeth Shea moderated the lively CMO panel at this year's Mid-Atlantic Marketing Summit.  Panelists included: Sonny Ganguly, CMO, WeddingWire Susan Ganeshan, CMO, newBrandAnalytics You Mon Tsang, CMO, Vocus The session started with a hot-button question: “Is Facebook dead?” Though the panelists agreed that Facebook is important for...

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19 Apr Startup Marketing: Working with a Lean Budget

The last session of the day I sat in on was Startup Marketing: Working with a Lean Budget featuring SpeakerBox’s own Lisa Throckmorton. Moderated by Paul Sherman with Potomac Tech Wire, the panel also included: Michele Perry, Founder and President, MPB Strategies Trevor Lynn, Marketing Manager, Social Tables Zubair...

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19 Apr PR in a Social World – A MAM Summit Recap

One of the highlights of this morning’s agenda at the Mid-Atlantic Marketing Summit was the “Public Relations in a Social World” panel.  The panelists included: Kevin Dando, Director, Digital Marketing & Communications, PBS Paul Mackie, Director of Communications, Mobility Lab Elizabeth Shea, President and CEO, SpeakerBox Mike Smith, CEO,...

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20 Apr The Changing Media Landscape

The media industry is changing at a break-neck pace. How do we keep up? Where is it headed? How does it affect advertising? Find out the answers to these questions and more as I recap The Changing Media Landscape panel from the MAM Summit. This pannel, moderated...

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20 Apr The New Realities of PR

The rapid rate of change in the media industry has not only changed the way people consume information but it has also changed how we in the PR industry do our jobs. This panel, led by Priya Ramesh, Director of social media at CRT/tanaka, features Lisa...

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