Inbound Marketing Tag

25 Oct Show & Tell: How to Create Convincing Content

If you write for any part of your living, you’re familiar with the adage, ‘show don’t tell.’ Writing that ‘shows’ you something rather than explicitly telling you, allows a reader to experience a topic (not like this sentence). Language that ‘shows’ leads a reader through...

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04 Feb Best Super Bowl Ad? Nationwide, and It Isn’t Close.

We've had plenty of subjective, emotional questions raised by Nationwide's uncommonly morose Super Bowl commercial. So let's start with an empirical one: Was the commercial a mistake? Certainly not. Nope. No chance. A billion dollar insurance company has never and will never spend $4.5 million placing ad...

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26 Sep Blog Measurement 102: Down the Rabbit Hole

In my last post, I laid out the three basic metrics everyone with a blog should be tracking, or at least watching. While those metrics can provide a lot of actionable information, there are many more insights to be gained by tracking some other numbers over time. Although there are probably...

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31 Dec Ode to 2013! Happy SpeakerBox New Year!

As we look into ’14, I reflect on the year, I am proud of what we accomplished, with spirit and cheer!   I decided to write an ode, which I’ve often known to do, To share the highlights as we begin anew.   We hired two new employees who have helped...

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14 Nov Fostering a Culture of Content Creation

We talk a lot about content on here: Managing it, promoting it, and most importantly, creating it. It has to come from somewhere right? For a company looking to start a blog, move to an inbound marketing strategy or just beef up its website, who creates...

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23 Aug 7 Quick Takes from INBOUND 13

“I don’t always travel to conferences and pose as a co-worker. But when I do, I prefer to impersonate Ali Robinson by pretending to have converted to Islam.” Major jetlag happening from the long Boston flight, so just a few quick-twitch, waiting-at-the-airport thoughts after two days...

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15 Jul Content Marketing Resources

As great minds think alike it seems, I am piling onto SpeakerBox's Kathryn Kaplan's blog post on content marketing, to provide additional resources to explore when considering a content marketing strategy. I plan to attend the HubSpot-sponsored Inbound 2013 in August, and that inspired this post on where...

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30 May The Realities of Inbound Marketing

It’s no surprise that incorporating inbound marketing tactics is on the rise for small and large businesses alike. For what some would consider minimal effort, or more like a change in thinking, these companies are seeing huge results. Instead of looking at marketing as an...

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27 Mar Facebook Updates… Again.

In scrolling through my new RSS reader I came across quite a few stories this month about Facebook updates. While the company doesn’t seem to be doing a huge site redesign as it has in the past, there are a couple changes that marketers and...

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29 Jan The State of B2B Content Marketing [Infographic]

With the evolution of inbound and content marketing tools, it’s now easier than ever for marketers to become more involved with their campaigns.  But, how are B2B organizations taking advantage of content marketing? What challenges are being faced in the process, and how effective are...

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17 Dec 2012 SpeakerBox Content Recap

Over this past year SpeakerBox has made a real investment in inbound marketing, not just for our clients, but also for ourselves. So, excuse me for a moment while I get a little self-promotional and highlight some of the content we’ve worked on this year. When...

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