Digital Marketing Tag

18 Jul Lessons from Social Media Day 2017

A few weeks ago, SpeakerBox COO Lisa Throckmorton and I had the pleasure of attending Slice Communication’s Social Media Day conference in Philly. Mashable launched Social Media Day in 2010 as a way to recognize and celebrate social media’s impact on global communication, both from...

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08 Jul Share Your Brand’s Story…Digitally

Every marketer dreams of having instant recognition like Coca-Cola, Pepsi and Apple for their company. That might be achievable for B2C industries, but for those in the B2B or B2G world, it’s a little trickier to get a company’s story in front of the public....

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15 May Creating a Digital Marketing Revolution

Nick Panayi, Director, Global Brand & Digital Marketing at CSC, was the featured speaker at this week’s Technology Marketing Alliance event. (He's pictured here with Elizabeth Shea of SpeakerBox and Cheryl Dickison of R2integrated). CSC is a $15 billion IT service provider with 80,000 employees. ...

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24 Apr Trends and Analytics: Digital Marketing in 2014

The last session of the day is one I’ve really been looking forward to, “Trends and Analytics: Digital Marketing in 2014” with Sarah Hudgins, Director of Public Policy at the Interactive Agency Bureau (IAB). I’m always interested to see what influencers in the industry are forecasting...

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