Content Tag

31 Dec Happy Holidays from SpeakerBox!

As we wrap up 2012 and prepare for 2013, I reflect on what a great year it has been for SpeakerBox and for our clients. We are proud of their success and are encouraged by the optimism we are feeling and the opportunities that we...

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17 Dec 2012 SpeakerBox Content Recap

Over this past year SpeakerBox has made a real investment in inbound marketing, not just for our clients, but also for ourselves. So, excuse me for a moment while I get a little self-promotional and highlight some of the content we’ve worked on this year. When...

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19 Nov 2012 Word of the Year – GIF

This month Oxford Dictionaries announced that the American “Word of the Year” for 2012 is GIF. While GIF is actually an acronym for graphic interchange format and has been around for a while, it is also a trend that has really taken off this year when...

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02 Nov Five Tips for your Content Marketing Program

I recently listened to the Marketing Profs “Best of B2B Marketing Forum,” which highlights the most popular presentations from the recent B2B marketing conference.  The first presentation I listened to was, Content Marketing: Moving from the “Why” to the “How” by Michael Brenner at SAP. ...

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01 Nov Why Content Matters: A New Hubspot Report

Hubspot just published their Marketing Benchmark from 7,000 Companies, aimed at determining how successful their customers are at generating web traffic and inbound leads.  Specifically, the report addresses the following questions: How does online content quantity impact web traffic and lead generation? How does blog frequency affect...

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30 Jul Consuming Campaign Content

Obviously, we’ve seen more and more coverage recently around how people are consuming media and content in new (and increasingly mobile) ways.  As Pete said last week, most online news rarely consists of straightforward stories centered around facts anymore. With the rise of blogs, we’ve...

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20 Apr The New Realities of PR

The rapid rate of change in the media industry has not only changed the way people consume information but it has also changed how we in the PR industry do our jobs. This panel, led by Priya Ramesh, Director of social media at CRT/tanaka, features Lisa...

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