Content Tag

25 Oct Show & Tell: How to Create Convincing Content

If you write for any part of your living, you’re familiar with the adage, ‘show don’t tell.’ Writing that ‘shows’ you something rather than explicitly telling you, allows a reader to experience a topic (not like this sentence). Language that ‘shows’ leads a reader through...

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28 Sep Making the Most of Your Media Interviews

As publications face increasing pressure to do less with more these days, securing media interviews is becoming increasingly difficult for PR pros. The reality is, many publications are cutting back on their editorial staff, and it’s not uncommon for a reporter to turn down an...

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13 Sep The Truth Behind Google’s Secret Content Sauce

Like hunting for the Colonel’s secret recipe (hint: it includes black pepper), marketers have long sought to identify the algorithms that Google uses to determine its rankings. For years, search engine marketing experts have followed the ever-changing guidelines, rules, and updates that Google has issued...

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13 Aug Why Medium Still Matters

Last year, Forbes published a piece entitled “Why Medium Doesn’t Matter Anymore,” only to slightly undermine that argument by extolling all of the reasons why Medium does, in fact, still matter in 2018. “Medium makes it easy to blog,” the author wrote, before also maintaining...

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07 May Creative Ideas for Content Marketing

Though content marketing has been around for a long time, Selina McPherson, marketing lead at Hatch Apps, shared some fresh ideas on the topic at the recent Mid-Atlantic Marketing Summit. One of her points that resonated with me is the suggestion to focus on “big content.” According...

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28 Mar Elevating the Data in Your Pitch

Nothing grabs a reporter’s attention better than data. As a PR professional at a firm specializing in the technology industry, I’ve seen the difference good data can make in a pitch. Conversely, I also quickly learned that tech reporters are used to receiving a lot...

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13 Dec The First Line is the Hardest

Over the past couple of weeks my daughter and I have been catching up on some holiday movies, including “The Muppet Christmas Carol.” The film begins (as does the novel and the other film versions of the tale) with Gonzo speaking the line “Marley was...

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26 Sep The Benefits of Longer Blog Posts

Shakespeare once famously wrote, “Brevity is the soul of wit,” indicating that good writing tends to be concise and to-the-point. That’s generally true in marketing and PR. Press releases, for example, tend to be direct, even dry, but hardly wordy. Marketing collateral, such as white...

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21 Feb 4 Tips to Help Your Content Stand Out

When used effectively, content marketing can be an awareness gem. This is no secret. In fact, according to MarketingProf’s, approximately 2 million blog posts are written every day. Therein lies the problem. With so much content being created, how do you stand out? For starters, make...

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26 Oct SpeakerBox Partners with Revature As New Agency of Record

SpeakerBox is excited to announce that we’ve been chosen by Revature to serve as its communications Agency of Record. Located in Reston, Virginia, Revature is a technology talent development company that recruits, develops, and deploys enterprise-ready technology talent to corporations and government agencies throughout the U.S. Revature...

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29 Aug Tips for Using Facebook Live

I don’t know about you, but it seems like every time I turn around there is a new tool on social media. These developments are exciting for a PR person because they open doors for new ways we can help our clients get their message...

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27 Oct Scary Writing Habits to Avoid

Halloween may only come every October, but scary writing habits can follow you around like an extra from The Walking Dead for 365 days a year. A few simple written mistakes can undermine your efforts to effectively communicate a clear and concise message, or make you...

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11 Aug Finding Your Company’s Story

Years ago, I took a series of creative writing classes at Duke University that focused on finding the story in something -- identifying a unique tale that would capture people’s interest. Ideally, it would involve not only an interesting plot or characters, but say something...

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27 May How Generations Consume Content

Here on the Sounding Board, we talk a lot about creating and promoting content. But, what I find really interesting is how folks consume content on their own time and the differences in the consumption of that content based on demographics. I came across this...

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24 Nov 7 Ways to Encourage Blogging

Back in the dark ages, when we started The Sounding Board (yes, I was here back then), it felt like pulling teeth getting colleagues to contribute. There were a number of issues at play. We were busy with “real” work and nervous about the new...

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28 Apr Using Images Without Breaking Laws

Photo courtesy of Horia Varlan   Twice a month as I upload my blog posts, Hubspot gently reminds me to include an image with the text. “Images do help blog articles perform better, ” the system tells me. And I know Hubspot is right – so if I don’t...

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13 Apr Three Traits of an Awesome PR Intern

Summer 2014 is quickly approaching (!) and SpeakerBox is in the process of looking for a summer intern. We have had many great former interns and already interviewed some great candidates for this year. As college students begin applying and interviewing for their summer positions I...

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14 Nov Fostering a Culture of Content Creation

We talk a lot about content on here: Managing it, promoting it, and most importantly, creating it. It has to come from somewhere right? For a company looking to start a blog, move to an inbound marketing strategy or just beef up its website, who creates...

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11 Oct Content Marketing Takes Off but Challenges Remain

Earlier this month, MarketingProfs and the Content Marketing Institute issued their annual Content Marketing Report, which shows the significant impact this type of marketing is having on businesses.  In particular, B2B marketers are continuing to embrace content marketing (about 93% of marketers make use of...

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25 Jun The Nasty Effect

These shows aren't optional, you cavalier bastards! Old stories never die; they just fade away into obscurity. Or maybe it's more like that infamous NBC ad campaign promoting Must-See TV re-runs in the 90s. ("If you haven't seen it, it's new to you!" -- remember that?) Typewriters:...

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30 May The Realities of Inbound Marketing

It’s no surprise that incorporating inbound marketing tactics is on the rise for small and large businesses alike. For what some would consider minimal effort, or more like a change in thinking, these companies are seeing huge results. Instead of looking at marketing as an...

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26 Apr Marketing wisdom from marketing greats

In reading though my Feedly the other day (yes, I’m trying that one out now). I came across this post from Hubspot outlining 20 “pearls of wisdom” from marketing experts. These 20 tid-bits were pulled from a larger pool of 54 that you can download from...

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03 Apr Why Did It Have to Be Fake? The BullScanner

April Fool’s Day 2013 presented us with a wide variety of pranks, from Google’s answer to Smell-O-Vision to SpeakerBox’s move to the moors of Scotland, but as always, there are a few that one wishes were actually real.  For me, it’s the BullScanner. The faux product...

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