CMO Tag

22 Dec Why the CMO’s Job is Harder than Ever

This month, the CMO Council and Deloitte published a report entitled “The CMO Shift to Gaining Business Lift,” which examines the changing role of the CMO. Interestingly, consulting firm Spencer Stuart published a report on a similar topic earlier this year and indicated that the...

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08 May The State of Advertising and Marketing

Our own Elizabeth Shea participated on a panel this afternoon titled “The State of Advertising and Marketing.” The industry experts covered a wide range of topics from the evolving C-Suite to finding talent to managing expectations. The panelists included: Greg Kihlström, Founder & CEO, Carousel30 and...

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