Branding Tag

Brook-Ward Kaepernick via photopin (license)

18 Sep Nike made a gamble – and it resonated

Knowing your target audience and when to take a calculated risk Nike released their ad, Dream Crazy, on Sept. 5. The two-minute montage follows obscure and well-known athletes alike, training for and playing their respective sports. The video ends with a bold call to action, “So...

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18 Jul So Let’s Talk About That Trump/Pence Logo…

Here’s a sad truth about marketing communications: It ain’t subtle, folks. Take, for instance, the Plumberologist. But then there’s political marcom. It’s a different beast. Not subtle, exactly. But rather, sort of… aggressively inconspicuous. Weird concept, right? To help illustrate, here are the logos of three recent presidential tickets:       See what I...

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15 Jun Rebranding in Aisle 3!

  There comes a time in every company’s life when the organization needs to reinvent itself. Many times this is beyond the company’s control. External market forces, technology changes, and increased competition can all be factors in a company’s evolution. Reinvention can take many forms. It can...

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17 Dec When Marketing Campaigns Go Too Far

Imagine you’re a typical New Yorker on your way into work, and you see the above image on the subway. Disturbing, yes? Worry not, however. New York was not taken over by Nazis, but by an overzealous advertising campaign Amazon launched to promote its new series, The...

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12 Sep The Apple Brand Phenomenon

Whether you like Apple products or you’re anti-Apple, catching the latest reveal of the iPhone 6, iPhone 6 Plus and Apple Watch was unavoidable. It’s been front and center of almost every media outlet at one point or another. And if you’re paying even closer...

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30 Aug What’s in a Name?

ave you seen that Tom Cruise movie Edge of Tomorrow? No? That’s alright, no one else did either. When the movie came out earlier this year, Warner Brothers had high hopes for a big box office success. Instead they ended up with an unfortunate flop. Despite...

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15 Aug Lessons in Branding from an Unexpected Source

You know who’s awesome? Pope Francis. After years of bad press for the Catholic Church, the recently elected pope has been a much-needed breath of fresh PR air. During his tenure at the Vatican, Pope Francis has demonstrated excellent branding and communications skills, landing him a 92%...

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08 Jul Share Your Brand’s Story…Digitally

Every marketer dreams of having instant recognition like Coca-Cola, Pepsi and Apple for their company. That might be achievable for B2C industries, but for those in the B2B or B2G world, it’s a little trickier to get a company’s story in front of the public....

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07 Jul Steamy Shower Pics From My Honeymoon

I sometimes have trouble remembering whether the singular world government (a secret cabal of multinational corporate elites, natch) is a real thing, or just something I saw in one of Kathryn's Bill Pullman movies. Either way, we're petty much there from a marketing perspective. Take for...

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04 Apr Advertising Gone RIGHT

Recently Honey Maid, a graham cracker brand, created an advertising campaign called “This is Wholesome.” The campaign aimed to celebrate all families, from all walks of life – all genders, all races, all backgrounds. It’s simply a beautiful message, regardless of your feelings or opinions....

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31 May Another New Social Media Site?!

With new social sites popping up constantly, it’s hard to know what will stick around and what will never catch on. Well, I think it is now safe to say that Vine isn’t going anywhere for a while. Barely six months after Twitter acquired the...

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27 Mar Facebook’s Timeline for Brands

Whether you were waiting for it or dreading it, Facebook has started rolling out its new Timeline feature for brand pages. Up until now brands and people have been able to opt out of switching to Timeline, but as of March 30 this new profile...

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