brand strategy Tag

Brook-Ward Kaepernick via photopin (license)

18 Sep Nike made a gamble – and it resonated

Knowing your target audience and when to take a calculated risk Nike released their ad, Dream Crazy, on Sept. 5. The two-minute montage follows obscure and well-known athletes alike, training for and playing their respective sports. The video ends with a bold call to action, “So...

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15 Jun Rebranding in Aisle 3!

  There comes a time in every company’s life when the organization needs to reinvent itself. Many times this is beyond the company’s control. External market forces, technology changes, and increased competition can all be factors in a company’s evolution. Reinvention can take many forms. It can...

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12 Sep The Apple Brand Phenomenon

Whether you like Apple products or you’re anti-Apple, catching the latest reveal of the iPhone 6, iPhone 6 Plus and Apple Watch was unavoidable. It’s been front and center of almost every media outlet at one point or another. And if you’re paying even closer...

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30 Aug What’s in a Name?

ave you seen that Tom Cruise movie Edge of Tomorrow? No? That’s alright, no one else did either. When the movie came out earlier this year, Warner Brothers had high hopes for a big box office success. Instead they ended up with an unfortunate flop. Despite...

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08 Jul Share Your Brand’s Story…Digitally

Every marketer dreams of having instant recognition like Coca-Cola, Pepsi and Apple for their company. That might be achievable for B2C industries, but for those in the B2B or B2G world, it’s a little trickier to get a company’s story in front of the public....

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15 Dec The Visual Social Media Takeover

I’m a visual person. If you’re like me, all of the articles in the world won’t add up to one captivating picture that sums up a message. Over the past several years social media has started to play a major role in brand strategies and slowly...

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12 Mar Android or iOS – Which Are You?

There seem to be two kinds of people in this world – Android users and iOS users. I suppose you could argue that there are really four kinds of people but let’s be honest, Blackberry hasn’t been relevant in years and Microsoft is still trying...

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