Launched in January of 2012, mPortal’s blog The Connected Experience showcases thought leadership from CEO D.P. Venkatesh and the entire company. On June 4th of this year, mPortal was acquired by BroadSoft, which is launching a new business unit called “BroadSoft Design.” The following Q&A took...
Launched a few months ago, CC Pace’s blog has started off with a bang. In full disclosure, SBX helped them with the strategy, implementation and design processes (as you’ll see below), but the content is all their own. Jenna Bayer, marketing manager, at CC Pace was...
If you’re a senior executive, you’ve probably heard at least a few people say, “You need a blog.” And they might be right. But they also might be wrong. As with many things in life – it depends. Obviously, we at SpeakerBox think blogs are great...
Recently, Emilie Kopp, content manager at SolarWinds graciously agreed to talk with me about her role at the IT management software company, how she manages content for multiple blogs, and the direction they’re taking as they revamp their blogs and work to start conversations instead...
Elisabeth has over nine years of experience working in software and technology marketing, and in 2009 she oversaw the launch of QSM’s blog, Practical Software Measurement. She was nice enough to answer a few questions for me about what prompted the business blog and how...
2014 was quite a year for our little blog… As we look to the future and revamp our style a little, I couldn’t help taking a look back at the five most read posts to see what’s resonating with our dutiful readers. Frozen Fractals All Around:...
Monica Mayk is a marketing and client outreach maven for Market Connections. She wears a variety of hats: overseeing promotional communications, public relations, events and content marketing, which includes executive editorship of the FedPulse™ blog. She was kind enough to participate in our Q&A and share...
Back in the dark ages, when we started The Sounding Board (yes, I was here back then), it felt like pulling teeth getting colleagues to contribute. There were a number of issues at play. We were busy with “real” work and nervous about the new...
with the amount of traffic, social shares and engagement it receives. We’d all like to think it’s as easy as “if we write it, they will come,” but it doesn’t always work that way. Yes, some traffic is gained just by creating awesome content that’s found...
In my last post, I laid out the three basic metrics everyone with a blog should be tracking, or at least watching. While those metrics can provide a lot of actionable information, there are many more insights to be gained by tracking some other numbers over time. Although there are probably...
A long time ago, in a galaxy far, far away, we started our blog. I found strategy documents on our server dating back to 2006. The problem is, I haven’t seen an updated document since. Whether you’re creating a new blog or looking to revamp or update...