Although it’s not a new concept, the Internet of Things (IoT), a term coined by Kevin Ashton in 1999 and popularized by Cisco in the early 2000s, is a hot topic in many industries right now. IoT is used to describe the integration of internet...
Lets talk about big data because, well, everyone else seems to be. Many PR professionals I know tend to stress about big data for no other reason than there is so much of it, and they don’t know how to use it effectively. So, where do we start?...
Big data is everywhere. Whether talking about how to secure it or how to use it there is no denying that big data is no longer just a trend but is in fact here to say. How you put it to use though as a...
With the rise of social media there has been a correlating rise in targeted advertising. Every day more people are signing on to new social networking sites and mobile usage has increased exponentially. Social media platforms have access to incredible amounts of user data. With this...
“Big data,” the term du jour in the enterprise world, relates to data sets so massive and complex that they are nearly impossible to process via traditional means. Comprised of a myriad of end user, competitive, internal and industry information, most businesses look at Big...