Big Data Tag

28 Feb Data, Data, Everywhere

Lets talk about big data because, well, everyone else seems to be. Many PR professionals I know tend to stress about big data for no other reason than there is so much of it, and they don’t know how to use it effectively. So, where do we start?...

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15 Mar The Price of Free

With the rise of social media there has been a correlating rise in targeted advertising.  Every day more people are signing on to new social networking sites and mobile usage has increased exponentially. Social media platforms have access to incredible amounts of user data. With this...

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