B2B Tag

08 Nov A two-step approach to starting a new category

Photo credit: [Paturo] Noroeste Pro 2017 (III) via photopin (license) Many companies come to us with a desire to create a new market category. While its natural for an innovator to believe that what they are doing is so different it defies current norms and definitions,...

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17 Jan GET YOUR CREATIVE JUICES FLOWING

When you work in B2B marketing, the opportunity to be creative has traditionally been elusive. Not always, certainly, but for many years across most B2B technology companies, it was seen as unneeded and inappropriate to use creative tactics, outside of advertising, to reach customer targets....

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22 May TV/Radio vs. Business on Social Media

We often take a look at social media from the perspective of our clients – what platforms are being used, what’s the importance of social for SEO, who’s doing what right or wrong.  But recently, I came across a piece of research focused on television...

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08 May Mid-Atlantic Marketing Summit: B2B Marketing in a Social, Mobile and Data-Driven World

Pictured left to right: Moderator, Fred Diamond, Principal, DIAMOND Strategic Marketing; Bob London, President of London, Ink LLC; Christine G.D. Schaefer, Chief Marketing Officer, ThreatConnect; Anuj Agrawal, Vice President, Product Marketing, Orchestro; Debbie Shemony, Vice President, Corporate Marketing, MarketBridge; and Brian Cooley, Chief Marketing Officer,...

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08 May The Changing Marketing & Media Landscape

The second keynote of this year’s Washington, D.C. Mid-Atlantic Marketing Summit brought us brothers Joe Payne and David Payne discussing the changing marketing and media landscape. With such busy schedules, getting these two together for an event beyond Thanksgiving proved to be quite the task, and...

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29 Jan The State of B2B Content Marketing [Infographic]

With the evolution of inbound and content marketing tools, it’s now easier than ever for marketers to become more involved with their campaigns.  But, how are B2B organizations taking advantage of content marketing? What challenges are being faced in the process, and how effective are...

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17 Dec 2012 SpeakerBox Content Recap

Over this past year SpeakerBox has made a real investment in inbound marketing, not just for our clients, but also for ourselves. So, excuse me for a moment while I get a little self-promotional and highlight some of the content we’ve worked on this year. When...

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27 Mar Facebook’s Timeline for Brands

Whether you were waiting for it or dreading it, Facebook has started rolling out its new Timeline feature for brand pages. Up until now brands and people have been able to opt out of switching to Timeline, but as of March 30 this new profile...

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