Analytics Tag

26 Sep Blog Measurement 102: Down the Rabbit Hole

In my last post, I laid out the three basic metrics everyone with a blog should be tracking, or at least watching. While those metrics can provide a lot of actionable information, there are many more insights to be gained by tracking some other numbers over time. Although there are probably...

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12 Sep Blog Measurement 101: 3 basic metrics

Once you have a solid blog strategy in place, the next thing to consider, before you even write a word, is measurement. Blogging without measurement, is as pointless as blogging without a goal in mind. However, lots of businesses and bloggers get bogged down by the amount...

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