My second session for the day is Are Your Reports Wrong? How to Use Google Analytics the Right Way and was a presentation from Louis Belpaire, Director of Analytics, Silverback Strategies. The marketing environment is incredibly complex and very different than it was even just two...
Elisabeth has over nine years of experience working in software and technology marketing, and in 2009 she oversaw the launch of QSM’s blog, Practical Software Measurement. She was nice enough to answer a few questions for me about what prompted the business blog and how...
In my last post, I laid out the three basic metrics everyone with a blog should be tracking, or at least watching. While those metrics can provide a lot of actionable information, there are many more insights to be gained by tracking some other numbers over time. Although there are probably...
Once you have a solid blog strategy in place, the next thing to consider, before you even write a word, is measurement. Blogging without measurement, is as pointless as blogging without a goal in mind. However, lots of businesses and bloggers get bogged down by the amount...