14 Feb Sharing the Love: Five of the Best SpeakerBox Blog Posts
It’s Valentine’s Day, and love for SpeakerBox blog posts is in the air. At least that’s the case for me, someone who spends an inordinate amount of his days writing and reviewing content. Forget about roses and chocolates; today, my thoughts have turned to our very own blog, and some of my favorite posts that my fellow SpeakerBoxers have written over the past few months.
So, to celebrate the Feast of Saint Valentine, I thought I would share the love of SpeakerBox content by offering up five blogs that, like Cupid’s Arrow, really hit the mark.
A few months ago we welcomed Eric Schwartz to the SpeakerBox family, which was a particularly great get, as Eric spent much of his pre-SpeakerBox career as a reporter at DC Inno and various other organizations. Ergo, Eric knows a thing or two about how reporters work — and how they like to work with PR professionals.
That’s why his “Care and Feeding of Reporters” blog series is so important. Each post (there are three in all) provide a unique window into the minds of reporters. He covers what they like, what they don’t like, and how to approach them (hint: Tweeting @ them or sending them a message on LinkedIn may not be such a bad idea after all!). He talks about how to find the right reporter for your story, and, since it’s Valentine’s Day, even goes over how to get ready for a “date” with your reporter contact (it’s not what you think). It’s a great series for anyone who wants to make a “love”-ly connection with a reporter.
I like movies, but I don’t get a chance to watch them very often. We tend to be pretty busy in my house, and I rarely get a chance to actually go to the movies, and even when I sit down to watch something at home, it usually takes about a week to finish a good two-hour film (I’m currently on day three of Wonder Woman, and still have roughly 90 minutes left to go).
So I really appreciate Francis King’s list of his top 5 movies of 2017. First, it tells me what I need to see, but will probably never get around to seeing. Second, it does something pretty cool by tying the films into the various lessons they can teach PR professionals. Look, I would never have thought to tie Thor: Ragnarok into the need to have a PR exit strategy (even if I had seen it, which I haven’t), but Francis does. Well done, Francis!
Jessica Lindberg starts this blog post by writing “There can be power in a voice. But it’s when that voice gains traction that an entire movement can take place.” She goes on to discuss the #MeToo movement — not from a political standpoint, but from the power that marketing can have to influence (or even, sadly, denigrate) a moment in time.
Jess’s post is important, particularly right now, when our culture seems to be at an inflection point. Companies can take part in the movement — even help it gain momentum — but must be careful in doing so. But Jess’s post makes it clear that, with hearts and minds in the right place, organizations can be a force for good in the world and appeal to their target audiences.
The two or three of you who have read my posts know that I’m a stickler for good customer service and building customer connections. And so it was with great delight that I read Jennifer Edgerly’s adventures in buying an overpriced pair of Sarah Jessica Parker brand shoes. Her journey included suffering through an initially lousy customer service experience that, ultimately and fortunately, had a very happy ending.
Jen’s post illustrates the power of paying attention to your customers — not just in a lip service way, but truly going above and beyond the basics. It shows that when a company takes its customers seriously, their customers will respond in kind, most likely through years of loyalty. I can guarantee that the shoes that Jen bought will not be the last thing she buys from the former Ms. Carrie Bradshaw.
Casey Dell’Isola is busy — and she wants you to know it, darn it! Actually, what she really wants you to know is that we are all busy, and there are different ways to corral that busyness so that it doesn’t become completely overwhelming. Hence, her article about the strategies and tactics she uses to keep herself sane.
While ostensibly meant for PR and marketing professionals, the practical tips that Casey outlines could actually apply to any one of us harried office workers. I won’t give the tips away here, but suffice to say that we can all use a little bit of insight into how to better use our calendars and learn to love Evernote.
Choosing five posts to highlight from the many that were written over the past few months was no easy task. We are fortunate to have a lot of talented writers here, and some amazing people with some really compelling perspectives. I encourage you to take a look at the other posts on our site (or, better yet, follow us on Twitter, Facebook or LinkedIn).
In the meantime, I hope you all have a very happy Valentine’s Day, filled with cards, hearts, flowers, and, in Jen’s case, some really expensive shoes.