06 May SpeakerBox Goes TO DC Inno’s State of Innovation
Some of the most noteworthy sessions were:
- Opening Fireside Chat with Deputy Mayor for Planning and Economic Development Brian Kenner hosted b DC Inno’s Ryan Ferguson
- Sell and Tell: Marketing and PR featuring Leah Nurik – Gabriel Marketing, Brad Heidemann – Tahzoo, Allen Gannett – TrackMaven, Lisa Throckmorton – SpeakerBox Communications, moderated by DC Inno’s Eric Schwartz
- Networking and Round Table Discussions with Local Innovation Leaders with representatives from Spotluck, Eastern Foundry, Union Kitchen, UrbanStems, &pizzaand WeddingWire.
- Mo’ Money, Mo’ Growth: Venture Capital and Scaling Growing Companies featuring Mark Walsh – Small Business Administration, Ashley Larson – Revolution Growth, Alex Pessala – Middland Capital, Mike Lincoln – Cooley LLP moderated by Jonathan Aberman – Amplifier Ventures
- Office Envy: Company Culture that Attracts Talent featuring Dominique Taylor –Talent Management, Lily Cua – Aspire, Marcella Butler – Opower , and Peter Gallagher – 2U moderated by Samantha Cicotello – Social Tables
- Live Beat featuring DC Inno’s Ryan Ferguson, Eric Schwartz and Chris Bing
Things got really interesting during the Sell and Tell panel, as Lisa spoke about the growing importance of building real relationships with reporters, as opposed to sending blanket pitches. Reporters are constantly changing beats these days, she said, so it’s important to do your research.
Next, the moderator asked the panel for their thoughts on drawing in millennials. “[The] media landscape has shifted so much here in [DC],” Lisa said, noting the growing social aspect of media relations and marketing. We need to be hiring millennials to reach millennials, she said, and trusting them to take the lead on our digital efforts.
Later, Alan Gannett from Trackmaven and Leah Nurik had a memorable debate over what’s most important to marketing success. “You can be a mediocre marketer and still have a career through data,” Alan said, insisting that the top-performing brands are all data-driven. Leah disagreed, arguing for the greater importance of a creative mindset, and suggesting that one can’t rely on data alone. The two passionate professionals ultimately agreed that you really need both elements to be successful.
As always, many SpeakerBoxers were in attendance, supporting Lisa and taking part in the many excellent networking opportunities.