SolarWinds provides purpose-built products designed to make jobs easier for IT, MSP, and DevOps professionals and have been a SpeakerBox client since 2011. SolarWinds came to SpeakerBox to raise awareness about their offerings and executive team among potential government customers. The resulting media relations and thought leadership program has been remarkably successful.
Our efforts have gone far beyond traditional news pitching to include research around key trends that resonate with SolarWinds’ federal customers. Through this research, we’ve been able to get a lot of mileage from story ideas taken from the company’s annual government IT surveys and other resources, so even in the absence of press releases, there’s never a shortage of coverage.