QSM

About This Project
  • Media Influencer Strategy
  • Trade Media Outreach
  • National Media outreach
  • Media Interview Messaging & Support

 

ORIGIN

The software project experts at QSM have built a database of over 10,000 completed software initiatives, their parameters and results. But finding a way to leverage that intelligence to generate new leads, sales, and profits meant crafting a winning communications strategy — with statistics at the forefront.

 

CONVEYANCE

Package and position exclusive data for top-priority media outlets with the highest credibly among software estimation and project/portfolio management communities, while refocusing popular industry stories and trends — like agile development and government website failure — through a lens of proprietary data analysis.

 

DESTINATION

Thanks in part to data-driven thought leadership in dozens of customer-targeted interviews, articles, bylines and webinars, 2013 became the most profitable year in QSM’s 35-year history.

Where'd we go? Speakerbox is now REQ. Find our new, awesome content here.