HighPoint Global

Category
B2G
About This Project
  • Media Influencer Strategy
  • Trade Media Outreach
  • National Media outreach
  • Media Interview Messaging & Support

 

ORIGIN

HighPoint Global – which provides contact center training, content development, optimization, and quality assurance services — wanted to be known among government agencies as “the citizen experience company.” HighPoint enlisted SpeakerBox to create a thought leadership program – including authored articles, ebooks, and an infographic – that helped “define” the term “citizen experience” and positioned the organization as the leader in that space.

 

CONVEYANCE

  • Secured a series of authored articles published in Federal Times on the importance of the citizen experience and repurposed those articles into a free ebook. To date, the ebook, The Journey to CX Maturity, has been downloaded nearly 900 times.
  • Key executives have been asked to host webinar series on citizen experience, and the phrase “I saw your article!” has become a common refrain from prospects speaking to sales team members.
  • The project was so successful that a second ebook is currently in process – and HighPoint has squarely become known as “the citizen experience company.”

 

DESTINATION

SpeakerBox continues to work with HighPoint on its thought leadership, message development, and media relations programs.

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