Is Your Organization Ready for Virtual Reality?

29 Apr Is Your Organization Ready for Virtual Reality?

If you think back to our 6 digital marketing trends of 2016 infographic, you’ll remember we wrote that virtual reality is ready to take off – and it has. When the Oculus Rift was first introduced, it redefined the virtual reality experience and soon went beyond being a tool merely used for gaming; other companies across a variety of platforms began to incorporate it into school programs, automotive manufacturing, amusement park attractions, advertising platforms, and more.

However, virtual reality’s promise goes beyond mere entertainment and commercial uses. In recent years, virtual reality has started being used by many of the industries that matter to our clients – and the benefits are hard to ignore.

  1. Healthcare

For example, virtual reality simulations have been used by the healthcare industry to create 3D portraits of a patient’s anatomy. This assists doctors in locating tumors, placing incisions, or planning out difficult procedures ahead of time.

It’s also being utilized as a rehabilitation tool. Stroke victims and recovering brain surgery patients use it to regain their cognitive and motor functions; this enables them to be more motivated to practice their activities and recover faster.

  1. Space

In previous years, robots did most of the journeying amongst the stars. Recently, however, space programs like NASA have been working hard to prepare human astronauts for that inevitable day of intergalactic exploration. Virtual reality technology is being used to simulate walking on Mars, as well to show the experience of being aboard various spacecrafts.

  1. Education

If you had been promised virtual reality in school, wouldn’t that have made going easier? California and Florida district schools certainly seem to think so! Both are among the first to incorporate virtual reality into their lesson plans. For example, teachers can send their students on over 25 virtual field trips, including tours of the Egyptian pyramids, the caves on Easter Island, the tallest buildings in Dubai, and much more.

  1. Military training

Military training includes a variety of virtual reality tools in basic training. For instance, it is used to simulate multiple environments such as deserts, mountains, and woodland, as well as certain situations like a man with a weapon. The outcomes of these scenarios vary depending on the trainee’s reaction. It’s also utilized for military medical purposes. For example, the British government rolled out virtual technology in order to train trauma medics for battles.

Here today, gone tomorrow?

Some critics argue that virtual technology is just a fad that will pass, but it looks like it’s here to stay. In fact, during the Mid Atlantic Marketing Summit, SpeakerBox CEO, Elizabeth Shea, moderated a panel discussing video in today’s world. One of the key takeaways was that “the proliferation of mobile devices is creating a continuum from passive observers in a broadcast world to a narrowcast world and VR is furthering that by putting the viewer into the content itself.”

From gaming to healthcare, space programs, education systems, and the military – customers are beginning to reap the benefits of virtual reality technology and adapting to its existence in this reality.

Have you thought about how you might be able to incorporate virtual reality into your business? Leave a comment and let us know what you think.


Brandan Lickey
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