Oh Snap.

20 May Oh Snap.

So this is my super hypocritical blog post.

I don’t get Snapchat. I don’t think it’s useful if you’re not into sexting, and I can’t for the life of me figure out why you’d want to use it for marketing since the messages don’t last.

That said, I’d never actually used it—or even downloaded the app—before today.

Reading this recent post from RP3 Agency (formerly Dan Rosenthal Company, where I interned ages ago) inspired me to write this post and give Snapchat a whirl.

After downloading the app, I found some friends online—the majority of whom are younger than me—and started snapping. (Is that even how you say it? I feel so old.) To be honest, I really don’t know what to do with this app. I’ll probably delete it by the end of the week.

But I think that’s the point.

Snapchat is not targeted at me. I’m not supposed to get it. I’m not a millennial, I’m a mom—I inherently make things uncool (like Facebook and Instagram).

After talking to some (younger) people in my office, I’ll concede that there are some uses for Snapchat. In today’s self-obsessed culture we like to show off what we’re doing at all times. But what if we don’t want those updates to reach the masses, just the select few who might actually care what we’re eating or wearing on a particular day. Snapchat gives you an easy way to share pictures and video with select people, without having to create a group text that hogs up everyone’s memory.

Maybe more uses will crop up following the recent announcement that Snapchat has added a video calling service and instant messaging. I could see that having big implications when communicating with people overseas.

Also, it would be wrong of me to write this post and not acknowledge that Snapchat just settled its case with the FTC regarding the disappearing nature of snaps. Apparently, there were many holes in the system allowing recipients to easily save pictures and video that senders thought were for one-time-only viewing.

So after my quick foray into the world of snapping today, I’ve decided that it’s not for me or for my clients. But if you want to try to convince me otherwise, I’m all ears.

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