Not-So-Shocking News: Content Continues to be King

15 Jul Not-So-Shocking News: Content Continues to be King

By now, you have surely heard it over and over – content is king. In a world where very few trust advertising, content is a necessity for sharing your message with prospective customers and actually gaining their interest.

Through compelling content that your audience wants to read, you can reach your customers without directly selling. The strategy here is that if businesses deliver consistent and valuable information to buyers, ultimately those buyers will reward the company with their business.

In a recent study, Wishpond found that content marketing is continuing to gain strength among marketers – and a significant portion of marketing budgets will be dedicated to creating content this year. Additionally, the study found that 78% of CMOs believe that custom content is the future of marketing.

Need an easy way to get started? Create a company blog. According to the study, companies who blog generate 67% more leads per month, and blogs give websites 434% more indexed pages. It doesn’t have to be a huge undertaking, but rather a group effort among company thought leaders to share their knowledge on interesting topics. By generating a few posts per month, it will open up your company to new customers.

Beyond that, try a webinar – the study also found that 61% of B2B marketers rate webinars as the most effective content marketing tactic. Want to learn more about content marketing? Check out SpeakerBox’s very own webinar.


Kathryn Kaplan
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