New Yelp Features: Favorites, Photos and Fake Reviews

30 Oct New Yelp Features: Favorites, Photos and Fake Reviews

If you’re anything like us SpeakerBoxers, you love food. That’s why last month, after we all felt sick from consuming 2 dozen Georgetown Cupcakes we won in HomeSnap’s Twitter contest, we started drawing up plans for an app called “Remorsel.” Our app was going to include user-based reviews of favorite dishes (or, in Georgetown Cupcake’s case, flavors) at local eateries in the DC area, including photos of said dishes.

images1Well, I guess we have a leak in the office, because somehow Yelp caught wind and announced some updates to their app today that clearly were stolen from our masterful plan that we never wrote down or really developed to any extent.  According to Travis B. (a Yelp product manager) in his recent blog post entitled “Yelp Menus: Connecting People with Great Local Food Porn:”

“I hate to break it to you, but your little problem is about to get much more serious thanks to the brand new mouthwatering Menus feature Yelp is rolling out today. We’ve combed the site to compile visual menus incorporating Yelp reviews and user-uploaded food pictures. Now you can not only read about that decadent chocolate raspberry truffle cheesecake swimming in a pool of hot fudge, you can see real users’ photos of said gut-busting dessert from every angle right alongside the menu item.”

Along with the graphics, they will also now have a “favorite dish” option that will show us the preferred dishes at specific restaurants. Since these new features accomplish everything we intended our new app to do, I guess we’ll have to go back to the drawing board on the app front.  Or, we can simply hope that one of the flavors we submitted for the Lays “Next Great Potato Chip Flavor” competition is a winner.

But, the new app features aren’t the only announcement Yelp made today. Looks like they’re also putting their foot down on fake reviews.  According to their official release, they’ve launched a pop-up consumer alert feature that will notify their users of businesses who are tooting their own horn, so to speak.  To punish the offending businesses, violators’ names will remain on “the list” for 90 days, dissuading them from continuing to falsify their businesses reviews.  Sounds good to me!

Kate Nesbitt
knesbitt@speakerboxpr.com
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