The core business of our business is business-to-business tech. Which tells you two things: we enjoy tongue twisters, and we’re proudly immersed in the mores and machinations of the business technology sector.
It’s not all glamorous. Finding clarity in impenetrable complexity. Sprinting at the frenzied pace of technology. Matching wits with professional buyers who see through even the most clever agency spin.
But when you’ve been doing it for 18 years, for some of the most important business-to-business companies in the business, it all just starts to feel like… business as usual.
Government buyers aren’t normal. We don’t mean that in a bad way. It’s just that government folks have their own vernacular, procurement protocols, professional publications, websites, and spheres of influence.
Point being, many of the best traditional agency practices fall flat in the business-to-government space.
So from day one, we’ve been cultivating our government-centric craft. Helping GovCons win contracts, seize identity, build thought leadership, and improve their internal and external communications. Who needs normal, anyway?
When your CEO wears six hats, you want a partner who wears sixty.
So for our startup clients, we’re one part Gumby, one part MacGyver. Pushing outside the bounds of a traditional agency relationship to get you funded, acquired, or first-to-market in the shortest timeframe with the fewest resources expended.
Very few people know the DC startup scene like we do, and even fewer have the flexibility, versatility, or experience needed to steer bold communications through the perilous, caffeinated waters of Startupland. All hail the mighty hat rack.