Jean-Claude Van Damme That’s Impressive!

15 Nov Jean-Claude Van Damme That’s Impressive!

Stunt double? Special effect? Filmed in reverse? Nope, according to Volvo the stunt was real.

If you haven’t already seen it, my colleague Katie forwarded around a video this morning that showed Jean-Claude Van Damme performing one of his famous splits while standing on the rear-view mirrors of two tractor trailers that are slowly backing up. Yes – you read that right, and it’s even more impressive to watch than read about.

While comments appeared almost immediately questioning the authenticity of the video, it is apparently real and was filmed in one take with no breaks. There was however, safety equipment put in place that was not visible on camera.

According to Volvo, the stunt “was set up to demonstrate the precision and directional stability of Volvo Dynamic Steering — a world first technology that makes the new Volvo FM easier to drive.”

Well, mission accomplished, Volvo. It’s not clear if anyone will buy a Volvo based on this, but you definitely have demonstrated precision and stability and garnered attention – a lot of attention. Thus far, the video has been viewed over 9 million times on YouTube since it was put up on the site on Wednesday. Not just that, but nearly every major news outlet in the U.S. has covered the stunt.

The clip has also generated quite the buzz on social media with the @VolvoTrucks Twitter handle having to work overtime. The handle has been responding to both those claiming it not to be real and thanking people for sharing the video – which totaled more people than I could scroll though.

I guess it goes to show that if you find a truly unique way to capture the power of your technology – people will pay attention.

Kathryn Kaplan
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