29 Apr Infographic: 5 Tips to Freshen Up Your Pitching Strategy
No different from an annual spring cleaning, PR pros should revisit their pitching efforts every so often to ensure they’re thinking strategically. Media databases can get clustered like the back of your closet, and some cobwebs can form on contacts who have since switched beats, or even changed positions. PR pros should also make sure they’re keeping up with best practices and not sweeping the dust under the rug.
Refreshing your pitching strategy can help increase your pitch’s success, save you time, and boost the overall efficiency of pitching news.
To help you get started, we’ve compiled five tips to freshen up your pitching strategy. We’ve also outlined these tips in a handy infographic. Feel free to share!
1.Do Your Homework
Be sure you’re on point with the specific beat each reporter likes to cover. For example, often reporters may only cover surveys and reports, so make sure you know that before you hit send. It’s also a good idea to get a sense of the way they like to be pitched (social media, phone, email).
2.Polish Your Writing
Make sure your writing skills are polished up and your pitches are clear, concise, and squeaky clean. It’s never a bad idea to take a writing class to learn some new tricks or refresh your memory of those tricky grammar rules.
3.Focus on Targets
Be strategic with who you are pitching. After you’ve done your homework, focus on those targets that are most relevant to what you’re pitching. The “spray and pray” method is frowned upon. Take the time to also clean up your lists and rid yourself of contacts that may not be as relevant anymore.
4. Stop Pestering
While many journalists still don’t mind one follow up, do not pester them. One follow up email or call is enough if the first fell through the cracks. Doing more than that will earn you a spot on their “do not answer” lists.
If you come across a new contact that may be interested in your story, pitch them for an introductory briefing with an executive so they can learn more. Be mindful of what sources they are looking for, what time they have available to talk about certain topics. Also, it’s never a bad idea to ask to meet in person for a coffee or lunch if permitted.
Following these tips will help freshen up your PR strategy and make your life, as a PR pro, easier. It will also help spare you from getting as many rejections and free up your own time. A fresh media relations program is one that will continue to yield benefits — not just this spring, but all year long.