Infographic: 8 Reasons to Include Visuals in Your Content Marketing Strategy

25 Mar Infographic: 8 Reasons to Include Visuals in Your Content Marketing Strategy

Visual content is proving to be a vital factor in content marketing. Having meaningful, well-written text supplemented by relevant and professional visuals is a powerful marketing tool. White papers, eBooks, case studies, and infographics—you name it—are being published with an increasing number of aesthetically appealing visuals to spur greater interest and shareability, among other benefits.

Speakerbox’s infographic on the 6 Digital Marketing Trends of 2016 is a prime example. Views were four times the amount our typical posts receive, and the post was even shared by Ragan’s PR Daily, which increased its reach even further. The infographic now has over 214 mentions on Twitter, 222 likes on Facebook, 300 shares on LinkedIn, 21 Google+ shares, and 19 pins on Pinterest.

You may think visuals are too much trouble or not worth your time, and you may have good content on your blog already. But will a reader stay long enough to seek out your best content? 46.1% of people say a website’s design is the deciding factor in their view of a company’s credibility.

Furthermore, if people do view your content, will they remember it? Research shows that when people read information, they only remember 10% of it after three days. However, if there are visuals that correspond with the text, people will retain 65%.

These are just a few reasons why visuals are a must-have for your content marketing strategy. To view (and have a better chance at remembering) 8 more reasons, see the infographic below:


Brandan Lickey
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