22 Jan Infographic: 6 Digital Marketing Trends of 2016
The new year is under way and many agencies are sharing their marketing predictions for 2016. It is important for agencies to stay ahead of the curve when it comes to preparing their marketing plans. Here are six trend predictions to stay ahead of the game.
- Lights. Camera. Action.
Video content will take over in 2016 – Companies are finding that video content leads to greater customer engagement with consumers. Many companies will soon consider video to be a must-have in their marketing plan.
- Mobile Wins
Mobile over everything – Mobile consumption continues to dominate the desktop. Therefore, we are seeing brands develop strategies that aim to appeal to mobile consumers across various mobile devices
- Virtual Reality Takes the Stage
Virtual reality is ready for take off – Up to this point, it has gained traction primarily among gamers, but we’ll begin to see it emerge in other industries as well. Virtual reality can change the way we view content and introduce the world to a brand new digital medium, thus making it more viable to integrate marketing plans into the virtual world.
- Interactive Content
Content quality over quantity – Google’s algorithm updates are continuing to reward content based on its value to the readers who are searching for particular topics. Much like video, blogs will continue to be a great outlet for brands to interact with their community, showcase their personal voice, and increase their SEO.
- Live Streaming Evolves
Webcasts will continue to evolve – Apps like Periscope, Meerkat, and Snapchat popularized live streaming in 2015. Your favorite celebrities, events, and sports teams are being live-streamed in the palm of your hand. Even the White House decided to join the “Discover” section of Snapchat. 2016 will be the year we see more enterprises start to incorporate live streaming into their marketing plan.
- Location Services and the IoT
The Internet of Things (IoT) and location-based services (LBS) will continue to change the consumer experience – Brands are utilizing IoT and LBS to execute real-time marketing strategies and reach out to consumers in new and exciting ways. For example, Waze is a popular example of an app that uses LBS to benefit its consumers by providing real-time data and incentives. And IoT devices, such as home automation tools and other solutions, will give marketers insight on consumer behavior from data collected, enabling them to tailor their strategies towards specific consumers.