14 Feb Four Reasons I Love Public Relations
Since it’s Valentine’s Day, I thought I would ask Sounding Board readers a simple question.
Do you love your job?
I’m not talking about the day-to-day tasks. I mean the things that really get you pumped up about the day ahead and the benefits – both large and small – that make the daily commute worth it.
Full disclosure: I love my job. I’m not going to sit here and say that I love everything about my job. That would be an alternative fact. But I can honestly say that I look forward to the weekday ritual.
Perhaps it’s more accurate to say that I love the type of job that I have. It’s public relations, but it’s actually a lot more than that. The love of my job stems from all of the different things that practicing public relations entails.
Let me explain.
I get to learn a lot about a bunch of different things. Over the years, I’ve worked with a bunch of great clients across a number of industries. Part of my job is learning as much as I possibly can about those companies and their markets. As such, I’ve gotten to immerse myself in everything from video games to virtualization. I’ve seen technology progress from the advent of distributed computing systems to the adoption of cloud computing systems. I may not know every detail about these things, but I’ve had great exposure into each of them, and I like to think that’s made me a more curious and knowledgeable person.
I get to work with a lot of interesting people. On any given day, I can be talking to a) the CEO of a corporation; b) a reporter at a major news organization; c) a fellow marketer; d) an author; e) all of the above. I learn something new from each of these people, and I expand my network on a regular basis. This doesn’t even take into consideration my colleagues at SpeakerBox, who I have the pleasure of working closely with everyday. PR gives me access to a lot of really smart, funny, and talented individuals from different walks of life.
I get to do things that I really enjoy. When I graduated college with a bachelor’s degree in English, I got the inevitable “so, you’re planning on being a teacher?” That was never my intent, but I did want to land a job that would allow me to continue to write (and get paid for it!). As it turns out, PR is an ideal profession for people with English degrees. In my current position, I get to do a lot of writing, in many different formats – some short (blogs, like this one, for example) and others long (like white papers or ebooks). PR is a job that shows great respect for the written word, and that suits me well.
I get to immerse myself in technology and government — two things that are very important today. It’s fascinating to see how the tech industry influences government, and vice versa. Both industries are continuing to push each other forward, and each obviously have a profound impact on our country and the world. Many of our clients are deeply entrenched in both technology and government. As such, I feel like I have a front-row seat to how software is being used to shape the future of all levels of government – federal, state, and local. That’s pretty exciting.
Is there anything that stands out for you in your job? Any special benefits or privileges that truly make you love your profession? Feel free to share your thoughts in the comments below! And, of course…happy Valentine’s Day.